Play Bac is working with 5W Mignon-Media, based in New York City, to create My Daily 10 e-newspaper in November of this year. The paper focuses on the 8-10-year-old market because by that age children are interested in reading and are beginning to read well. Because advertising is often touchy in children's markets, My Daily 10 will be dependent on subscriptions and may open the paper up to sponsors in the future.

The decision to launch an online children's paper comes after Play Bac's failed attempt for an United States children's newspaper last year. For 5 months Play Bac worked with the Miami Herald to distribute three children's dailies for ages 7, 10, and 13.  The papers received a positive reaction from kids, parents, and teachers.  However, because only 20% of the households in the area chosen had kids in the correct demographic the papers ceased printing after only 5 months.

The new My Daily 10 hopes to not just write simple news stories, but articles appealing to kids.  Also, because the average 10-year-old's attention span is about 10 minutes, that's how long it will take to read the newspaper. My Daily 10 is working on attracting an audience through Internet and e-mail adds and has also started a blog to educate parents and teachers.

This move to the internet reflects similar changes in Canada's free youth magazine Dose and the shocking move of the US' Elle Girl from print soley to the internet.  

Source: Editor & Publisher