US: publishers missing online collaboration

Posted by John Burke on September 28, 2006 at 1:18 PM

Seventy-two percent of newspaper executives feel that they are missing out on numerous online opportunities by not coordinating functions, according to a recent poll by the American Press Institute. However, almost half of those surveyed didn't feel that this would occur successfully.

Online advertising was especially emphasized as the area in which publishers could work together most efficiently as most advertisers complain of the different practices of each company with which they deal.

54% of the polled top executives felt that partnerships with tech companies such as Google would benefit their business in forming online business models.

Some publishers have joined forces on online editorial, as seen in this example. But from the results of API's survey, it seems that online business practices will be more difficult to integrate.

Source: Business Week

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