Personalized redesign for MarketWatch

Posted by John Burke on July 7, 2006 at 4:31 PM

MediaPost reports that MarketWatch has revamped itself, adding one new feature to accommodate the increasing demand for personalized news, in hopes that readers will stay longer on the site. The Dow Jones online financial publication hopes that readers will stay longer on the site. MarketWatch, however, is taking a different approach to personalization.

Most customized services have readers pick and choose their preferred content. But MarketWatch's technology will feed readers extra content related to that which they are reading or what they have searched. "For example," writes MediaPost, "if a user searches for articles relevant to the South Asian marketplace, other articles about that region will be pushed to a specific personalized section of the front page."

Of course, there is the argument for and that against this technology. Those in favor would say that receiving easy links to related articles would help readers go deeper into the topic about which they are reading. Those against such personalization would say that it is dangerous for society and will contribute to a more polarized world in that people will read only what they want to read; they could miss the rest of what's going on in the world.

Source: MediaPost

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