Online readers not necessarily loyal
Posted by John Burke on July 21, 2006 at 1:58 PM
Cyberjournalist tells of a report by Belden Associates which shows that only 37% of people who read newspaper websites are regular visitors and that only 27% visit daily. Also, the average age of newspaper website readers has risen 5 years over the past five years showing that young readers aren't necessarily picking up the online newspaper reading habit.
Source: Cyberjournalist
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