Movement to integrate bloggers expands
Example No. 1: A citizen journalism agency called Scoopt just launched a service to help bloggers sell their work for publication. It’s been too difficult for professional-level bloggers to market their content, Graham Holliday, managing editor of ScooptWords, told the UK’s Press Gazette.
The service lets bloggers indicate their work is for sale by posting a button on their Web sites. Editors can click and purchase, but ScooptWords takes a 25 percent commission.
Example No. 2: Venture capitalist Alan Patricof, the technology and media investor who financed Apple Computer and founded New York magazine, is purchasing a minority stake in ContentNext Media Inc. The company produces PaidContent.org, a site run by Rafat Ali that analyses how technology is affecting different forms of media.
Example No. 3: Granted, this isn’t about independent bloggers gaining recognition, but the BBC Web site will now host a blog written by its editors in efforts to increase transparency. The move is taking place at a growing number of newspapers and news organizations and signifies an effort to integrate a new pattern of media consumption in traditional news operations.
Source: The Press-Gazette (through European Journalism Centre), the Wall Street Journal (through Romenesko)
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