New study: people form 'strong opinions' about a website in first 20th of a second
A new Canadian study undertaken by the Carelton University has revealed that internet users form 'strong opinions' of a website within the first twentieth of a second of viewing.
Lead researcher on the project Gitte Lindegard described how peoples' first impressions are formed: "That first impression is a physiological response simply telling the person whether they feel good or bad about what they see … However, that is likely to colour the person's opinion of what comes after when they are able also to discern the information presented."
The moral is, websites must immediately appear attractive and pleasing to their audiences, How?
The Carelton research team has as yet not determined what exactly pleases viewers, but has acknowledged that further research will be undertaken in this area: "Publishers might find it is worth their while ensuring that they do not offend users visually. We do not know what factors determine likeability but that is subject to many further studies."
Source: journalism.co.uk
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