Editors have to train readers to interact
From Poynteronline: "Readers equipped with picture phones can turn into reporters instantly, anywhere and anytime. Yet another example came from the Danish regional newspaper Aarhus Stiftstidende, which recently published a picture of two bank robbers waiting for a bank to open. The picture was taken by a witness who passed the bank minutes before the robbery. In this case, the picture probably won't help solve the crime, but it certainly makes the story come alive both on paper and on the Web. Getting such scoops doesn't come without hard work. Editors who constantly "train" readers to interact will no doubt get more tips, scoops, and good leads from readers, as readers learn there is a demand for their ability to turn into reporters on the spot."
Source: Poynteronline / E-media tidbits
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