UK newspaper The Sunday Telegraph announced that on November 21 it will be launching ST Watches and Jewellery, an annual glossy supplement, Brand Republic wrote.
Its primary focus will be on watches and jewellery, featuring interviews with designers and background information on the items. The first issue will include an interview with haute couture designer John Galliano, a column by Vogue Jewellery Editor Carol Woolton as well as advice on buying vintage watches.
The title will have a circulation of 300,000 and a page-count of about 60. Editorial duties will be handled by Joanne Glasseby, a freelance reporter previously involved with Dennis Publishing and the National Magazine Company. Brand Republic mentioned that the yearly supplement will incorporate luxury brand advertising
The weekend paper's other supplements consist of ST Fashion, ST Men's Style and ST Design and Interior. ST Watches and Jewellery will be accessible to readers across London and the South East of England.
According to Press Gazette, Audit Bureau of Circulation (ABC) data showed that in October the Sunday Telegraph saw a year-on-year drop of almost 14 percent in circulation, reaching 506,391.