The Center of Public Integrity is to adopt a new strategy that will aim to match donations with earned income in the hope of finding a more sustainable path for nonprofit journalism, reported Politico. The Center's website will seek to become a high-traffic destination and generate revenue through advertising and membership.
Earlier this month, the Center for Public Integrity announced that it was merging with the nonprofit Huffington Post Investigative Fund, a move that involved six Huff Po reporters moving over to the Center.
According to Politico, the Huffington Post Investigative Fund has agreed to give all its assets to the Center in exchange for the Huffington Post running up to three of the Center's stories each day.
Bill Buzenburg, CPI's executive director said "the merge inspired the Center to reach further and raise more revenue in order to take advantage of a void in the marketplace to do more of this narrow and deep investigative reporting."
But is there such a big void? Roy Greenslade in the UK's Evening Standard argues that although some "publications have tightened their belts too much to employ the luxury of investigative reporters, investigative journalism is still very much alive and kicking."