Following the success of subscription sales by The Times and The Wall Street Journal iPad apps, News Corp is "nearing a decision on whether to start a news organization to provide content for a subscription application on digital tablet devices such as Apple's iPad," Kenneth Li of Financial Times reported today.
With 5000 subscriptions in London three days after launching The Times iPad app, and 10,000 iPad subscriptions to The Wall Street Journal, there is a chance that readers "are willing to pay for portability." A decision on whether plans for the tablet-content unit will be shelved or carried out is due by autumn.
According to Li, "If News Corp gives the green light to the tablet-centric news organization plans, it will hire a new staff while borrowing from the resources, but not the content, of its news assets...the product would include coverage of news, entertainment, sports and politics."







