Alongside this admirable aim, it had another equally ambitious goal that it made no attempts to veil: The Texas Tribune's Editor in Chief, Evan Smith, was after readership, and a high level at that.
Evidently the former goal fulfilled the latter:
Today, Smith himself has reported that since the launch - some 22 weeks ago, the website has smashed through its target of 150,000 unique monthly visitors by the end of 2010, counting an impressive 200,000 monthly unique visits and more than 1 million monthly page views for the month of March.
Smith described the statistics as "well beyond where we had a right to expect we'd be and way, way, way ahead of schedule. Those are amazing stats that make us prouder than you can ever know."
He also used the article to thank employees at the Tribune as well as readers, who make up some of the 8,000 Facebook fans and 5,000 followers on Twitter. He emphasised the website's intentions to continue stepping up online operations, promising; "you ain't seen nothing yet".