Curious about The New York Times' reader feedback site Insight Lab, Robin Wauters over at TechCrunch decided to register and see what it was all about. She was surprised to find the top poll asked readers whether or not NYT editors and reporters should be on Twitter. Even more surprising: 73 percent answered "no."
Just 18 percent of respondents said journalists belong on Twitter, while 7 percent do not know what the microblogging service is. There is no indication how many people have provided feedback for this poll, or how many are registered for Insight Lab.
Wauters doubted the results of the poll, so she set up a similar experiment on TechCrunch. At the time of this posting, 72 percent of respondents were in favor of journalists Tweeting, and 9 percent opposed. Not surprisingly, none of the site's tech-savvy readers responded, "What is Twitter?" However, more than a few jokesters - 19 percent - wanted to know "What is The New York Times?" So far, 78 people have voted.