Blogger Rick Anderson delves into the topic of how the newspaper model will transform, adapt and evolve into a new medium. Gathering opinions from Seattle newspaper industry members, Anderson writes, the "mainstream newspaper of tomorrow sounds a lot like the alternative weekly of today."
The old newspaper model is "dead man walking," according to biz journalist Bill Richards. Newspapers "haven't had to innovate for 100 years," said publisher of the Stranger, Tim Keck, and therein lies the problem.
Keck's paper has three times' as many readers online as its once-weekly print edition. "Whatever platform we can make money on, we'll do it," Keck said, whether it is print, online, video or podcast.
Web is more "fluid" than print, Anderson said, and open for experimentation, which makes getting started online easier than starting in print.
Newspapers could move to print one day a week and online for the rest, Seattle Times executive editor Dave Boardman said, following the example of the Christian Science Monitor.
Print products could develop into "news magazines," P-I managing editor David McCumber said, with "more investigative work, more in-depth work and less attempt at breaking news."
Newspapers need to diversify, Anderson said, as "similar newspapers with similar coverage and distribution footprints" can't survive in the same market, or same city. The only ones who survive will be those that adapt.