Charlie Beckett, director of the Polis journalism initiative in the UK, said it is "frustrating" that both traditional journalism and online content may not be seen as reliable, reported Journalism.co.uk. According to him, there was no "Golden Age" for reporters to be viewed as "impartial conveyors of reality" and that "trust was always conditional."
In his new book "SuperMedia: Saving Journalism So It Can Save The World," Beckett says that he is bothered by the distinctions between old and new media. When people suggest that media today should aim to be more reliable, they are referring to "a media controlled by an intellectual elite, a priesthood of politicians, experts and journalists."
Beckett suggested that "relevance" may be more significant, since today's audiences are searching for material that is relevant to them and media outlets have to provide that, according to Journalism.co.uk.
"The internet means that the journalists have lost their effective monopoly over news production," he wrote. "You could say they trust it [online journalism], but I prefer the word relevant. That's much more sophisticated and exciting, in a way, than the old media journalism."
The Polis director pointed out that networked journalism may be the answer. His theory outlines that professionals and amateurs working together may shift the concept of "branded institutions" to "branded communities."