In the last 12 months, The Huffington Post has introduced new content areas such as entertainment and business and plan on adding international news, sports and books in an attempt to become an all-purpose Internet newspaper. This summer, The HuffPo will take it one step further by introducing a metropolitan section, local versions for major cities.
The plan will be expensive and set The HuffPo into competition with not only existing newspapers, but arguably, with companies like Yahoo, AOL, and CNN.com as well.
Many of their posts receive less than 10,000 views, and the site has a high "bounce rate," meaning users visit one page then leave the site. But the site's topical focuses resulted in 2.9 million unique visitors in January and 3.7 million in February, according to Nielsen Online. More than half the traffic comes from non-political pages.
Micah L. Sifry, Editor of the blog TechPresident.com isn't confident in HuffPo's movement toward covering a larger variety of news. "Success on the Web is defined by spotting niches and serving them well. Will people go to The Huffington Post for great sports blogging? They're certainly not going to go see what Arianna says about opening day," he said.