Reviews and advertisers of Associated Newspapers' new freesheet London Lite are not particularly impressed with the product. Launched this week London Lite was described as not being designed well enough to reach the young audience at which it is being marketed.
Associated had plans to release a freesheet in 2007, but pushed the release up in order to compete with an upcoming evening free paper from News International.
Perhaps because of its haste,pictures in the new paper were blurry and critics said it looked too much like its sister morning freesheet, Standard Lite.
Changes in the paper's design are expected over the following months, modifications that may be necessary to compete with NI's thelondonpaper, due to hit the streets on September 4.
Source: Brand Republic