A 'news 2.0' experiment was carried out yesterday, November 3, in Italy: a three-hour news programme was streamed on multiple platforms, a joint effort of SkyTG24, local satellite TV stations, radio shows and the web.
After seeing his news programme Annozero - which used to air on national broadcasting channel RAI2 - cancelled, anchorman Michele Santoro decided to launch a new programme called "Servizio Pubblico" (Public Service) which is the official description of what the national broadcasting network is supposed to be.
"The civil revolution" - as described by Santoro - was a way to bypass the TV 'monopoly which exists in Italy, aiming to shine a light on the censorship that doesn't provide Italian citizens with all the information they would need, and to show the power of free information which is possible due to the power of the web.
The programme hopes to give the public that information that the authors claim is not provided by TV in Italy, both public and private, which the organizers of Servizio Pubblico blame to be controlled by politics.
The programme was funded by the individual contributions of more than 100,000 supporters who, giving about €10 each, collected about 1 million euros. Amongst the supporters of the initiative is Il Fatto Quotidiano, the newest print newspaper launched in Italy, which in just one year has gained a considerable number of readers and an impressive profit of 4 million euros, as Italian journalist Luca de Biase recalled at the World Editors Forum in Vienna.
"A huge success" is one of the most mentioned headlines in the today papers. "Audience boom" ("boom di ascolti") reported the news agency AGI (via Primaonline)
As Il Fatto Quotidiano reported, the programme had about a 12% audience share with more than 2 million viewers, even if it's hard to establish the real number of followers due to the variety of platforms on which it was streamed. The web counted more than 800,000 unique users, Lettera43 reported.
The Servizio Pubblico page on Facebook has 175,851 fans at the time of writing.
Servizio Pubblico follows another multiplatform experiment, Raiperunanotte, carried out in March 2010 to circumvent the suspension of political talk-shows imposed by the powers that be within RAI during the local political campaign. Also in that case the program was live-streamed thanks to the participation of the public, who paid an individual contribution to the show.