The secret to engaging younger readers: ‘You have to adapt to your audience – they will not adapt to you’

2023-06-22. Pakistan’s The Current was founded with the aim of reaching younger people. It has been successful through a mix of having a young staff who knows what other young people want and how to deliver it to them as well as offering them with services they are willing to pay for.

Survey: Are publishers closer to cracking the code with younger audiences? Here are 6 insights we found

2023-06-22. For years publishers have taken criticism for their inability to ‘get’ Gen Z and young millennials, but the truth is more complicated, according to a new survey conducted by Digiday and Arc XP. | Sponsored Content

‘A dangerous precedent’ – global media groups decry UK political party’s ‘tax on political reporting’

2023-06-20. A growing number of news organisations and political journalists worldwide have added their voice to protest the decision by the UK Conservative Party to introduce a charge for journalists to attend its annual party conference in October.

Helping news publishers become audiences-first: a coach’s perspective

2023-06-20. We spoke with Stéphane Mayoux, one of the coaches in WAN-IFRA’s Table Stakes Europe programme, about how coaching can support news publishers as they work to transform their companies into future-proof businesses: “Understanding problems, making changes, carrying out experiments: this is what media companies need to do to survive in the digital environment.”

Testing, metrics, products: FT uses data to ace the subscription game

2023-06-15. The Financial Times treats data like an old friend. When it saw its advertising revenue decline, instead of trying to double down on it, the publisher leaned into the possibility of a new revenue stream – subscriptions. And some of its tactics have served as inspiration for many subscriber-focused publishers.

Digital News Report 2023: Audiences shift to video-based platforms; growth in reader revenue stagnates

2023-06-14. The report sheds light on the evolving role of third-party platforms as gateways to news content, and how the ongoing economic downturn is adding to news publishers’ business pressures.

Pare back and evolve: how the future of digital storytelling hinges on hassle-free tech

2023-06-14. “We should be choosing what we want to keep, not what we want to get rid of” – so says Japanese tidying guru Marie Kondo, in an adage that rings almost universally true, no matter what scenario in life it’s applied to. | Sponsored Content

President of Republic of China (Taiwan) to Address World News Media Congress

2023-06-13. Tsai Ing-wen, the President of the Republic of China (Taiwan), will address the 74th World News Media Congress in Taiwan on 28th June.

The Economist’s journey to become a digital-first brand

2023-06-12. “The business side of the company will always be focused on the data, but the editorial side doesn’t want to 100 percent go that way,” says Adam Roberts of The Economist. “If we do that, we stop being distinct and can’t charge the prices that we do.”

How Mediahuis used data to increase retention by 14 percent in 3 months

2023-06-07. Like most publishers, Mediahuis, headquartered in Belgium, faces the double challenge of not just converting leads into digital subscribers but more importantly, retaining its current user base.