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Teemu Henriksson

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The great majority of tablet users instinctively swipe horizontally though full screen photo galleries, according to the first findings of Poynter’s research into tablet reading preferences.

The orientation of the tablet device – portrait or landscape – makes little difference, as in landscape users swiped horizontally 93% of the time, while in portrait the equivalent number was 82%. This, the researchers concluded, signalled that there is an overall inclination to swipe horizontally.

The first results of the “EyeTrack: Tablet” project were reported today, and unlike with the previous studies where the overall findings were published at the end of the project, the on-going project will publish its results on a regular basis, said Mario García, who is part of the research team and a renown tablet app and media project designer himself.

Poynter has produced studies on how readers view news since 1990, when the researchers examined how people read news in print. Now, such knowledge is perhaps more crucial than ever: although newspapers and magazines have increasingly ventured into tablet publishing, definite knowledge of readers’ preferences and instincts is still lacking. With more information about how readers approach news on new platforms, designers will be able to create more intuitive and approachable – and ultimately more successful – news apps.

The preference for horizontal swiping was expected by the researchers, and the first set of tests confirmed this instinct. Moreover, this information will inform the later parts of the research, allowing the research team to design its prototype test apps more aptly. Some of the test prototypes are displayed on Mario García’s website.

Poynter says that the research process will be broken into individual questions, allowing the testing of small elements of behaviour that can be made public once the results are analysed: “The process is painstaking, but it’s better to get specific information sooner, rather than later.” The tested designs are based on research and on what is currently being tried in digital publishing.

This is why the direction of swiping was tested: already most tablet publications navigate horizontally between stories and vertically through them. However, most photo galleries are navigated horizontally through a singe topic, García noted. In the light of the research’s findings, this seems the best way to go about it.

The research team is currently looking for 20–30 stories that exemplify storytelling in a variety of forms for tablet to be included in the prototype testing. News app designers would do well to pay close attention to the eventual results, as they will surely offer solid information on how to create appealing digital publications that will entice also less high-tech oriented news consumers into tablet reading.

On a related note, News Corporation’s The Daily, possibly the most high-profile tablet news publication to date, has launched an iPhone version of its iPad app, paidContent reported.

Sources: Poynter (1), (2), García Media, paidContent

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Teemu Henriksson

Date

2012-05-04 17:24

The Guardian opened a dedicated space on its website for videos produced by Newton, a public service science channel, the newspaper reported last week. The new website will feature “interviews with scientists, fascinating lectures, heated debates and topical reports, and perhaps even science-y meetings in pubs that might be of interest to an even wider audience”, the announcement said.

The partnership between the Guardian and Newton started originally 18 months ago, but previously the videos produced by the channel had been hosted among the Guardian’s other video offerings. The new dedicated space comes “As part of our increasing commitment to online video”, the paper said.

Newton TV specialises on science films in particular, and correspondingly the newly launched Newton Channel is part of the science section of the Guardian’s video pages. Newton will operate independently, but there would most probably be plenty of Guardian collaborations as well, the newspaper said.

The strengthened partnership follows closely other news of newspapers taking steps to producing and featuring video content more prominently. Last month The Washington Post launched its 59-second news round-up, and The New York Times started a business-related programme, broadcast from the Times newsroom.

However, the new videos that the Washington Post and the Times produce in-house require few resources and little expertise on the production side, concentrating mainly on talking heads. By contrast, science videos require more time, money and knowledge to make. Thus a partnership with a video production company seems like an ideal solution for a newspaper. As John Domokos, video producer at the Guardian, said at news:rewired earlier this year, a newspaper cannot hope to beat TV at its own game.

Newton’s videos are also longer than those produced by newspapers on average. The fact that science coverage may require a more thorough approach than what we usually expect from newspapers is exemplified also by the forthcoming launch of Matter, a new platform devoted exclusively to long-form science and technology journalism.

As video becomes more and more common at online news sites, will other newspapers follow the Guardian’s example of forming partnerships with video production companies?

Sources: Guardian, Newton TV

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Teemu Henriksson

Date

2012-04-10 12:56

To paywall or not to paywall? That seems to be the most prominent question in the sphere online news publishing these days. In the discussions on the topic, the lines appear to be clearly drawn: on the one side are newspapers such as the New York Times or the Financial Times, which charge for their online content either immediately or after accessing a certain number of articles. On the other side are papers such as the Guardian, which believe that an “open” approach, more akin to the nature of the Internet, will eventually yield solid revenue.

The drawback of this way of thinking about digital publishing is that it may put too much emphasis on the question of paywall, whereas a different angle could be more helpful. GigaOM’s Mathew Ingram makes this point in a recent article, arguing that rather than defining the relationship with their readers through money, newspapers should focus on the relationship they have with their readers. When developed more fully, this relationship would then form the basis that could be monetised.

What is important in creating and maintaining such relationships is the readers’ closer involvement in the papers’ functions, Ingram argues, citing comment moderation by readers and real-world events that active online community members would be invited to as examples.

This would allow readers to see themselves part of a club that has certain benefits for its members – a far more attractive deal than most paywall models, even if it would (ideally) lead to the same outcome: the reader paying for a service. The difference is, Ingram says, that in this model readers would feel more inclined to part from their money if they saw the transaction as a way of paying for membership benefits, and not only for access to online news content.

Focusing on nurturing loyal and interactive readership is something more and more news sites are looking into, and rightly so. Granted, Ingram’s piece includes few concrete suggestions on how to actually monetise this readership (and was lampooned for this by David Carr). But as revenue from online advertising does not come even close to compensating the drop in print advertising money, boosting online traffic alone is not the answer.

Thus concentrating on delivering benefits instead of immediately raising the fence between the reader and content could eventually lead to viable business solutions. This seems to be what the Guardian is betting on. Its recent “Open Weekend” was a concrete example of closer involvement with its readers, and according to Charlie Beckett, this relationship might eventually turn the “Guardian reader” into a “Guardian member”. Ideally, a Guardian member would not only sign up for the paper or the app (the paper’s iPad app is already paid-for), but would also contribute to content creation. Thus the Guardian seems to hope that some readers are willing to give not only money, but also their time, in support of their favoured newspaper.

Sources: GigaOM, Guardian

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Teemu Henriksson

Date

2012-03-28 12:59

While new technology has changed just about everything when it comes to newspapers, some aspects persist. One of them is the regrettable presence of errors - they used to exist in print, and now they occur also online.

Thanks to technology, however, there are new tools that help combat mistakes in reporting. Writing for Poynter, Craig Silverman examined how the New York Times keeps track of - and reacts to - errors on its pages and website.

Thanks to an internal database that the Times uses to track errors and corrections, the paper noticed that articles by one of its freelancers were being corrected increasingly often. This allowed it to investigate the issue - and eventually to find a solution.

What the Times discovered was that the writer in question was being commissioned by several desks and was, probably, overworked. This resulted in a spike in errors. Thus, the paper cut back the number of assignments, and correspondingly the accuracy of the freelancer's reporting improved.

The case of the freelancer was one of the aspects that Arthur Brisbane, the Public Editor of the New York Times discussed in his column, which discusses the issue of errors and corrections at the paper and in the press in general.

In addition to excessive workload, Poynter's article mentions several other factors that sometimes explain a surge in errors, such as lack of research, sloppy writing, or changes in the traditional workflow. But the point about a corrections tracker is that it helps to pin down an upsurge in corrections, and then investigate what the reasons behind are. In short, it is a tool that gives access to data to identify a problem - and to increase the overall quality of the paper.

Last month, Silverman wrote about correction tallies - columns in which newspapers give a review of the number of corrections published during the previous year. Such transparency is laudable. Although slight inaccuracies or misspellings hardly compare with unethical editorial judgement (see: phone hacking), small errors still suggest carelessness which, the reader may presume, generalises to the publication's overall reporting. Similarly, correcting mistakes openly implies that the newspaper puts a high value on accuracy and transparency.

But it is revealing that even the most highly valued publications make the simplest mistakes: Poynter pointed out that the Wall Street Journal had misspelled the name of one of its reporters in a byline. It would make sense therefore to excuse the odd error when it happens - as long as it is later openly admitted and corrected.

Sources: Poynter (1), (2), (3), New York Times

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Teemu Henriksson

Date

2012-02-29 10:52

Storify, one of the best-known tools for creating narratives based on social media, announced the launch of its iPad application today, Mediabistro reported. The new app, which is available free on iTunes, is aimed at making on-the-go social media curation even easier than before.

Storify opened to the public less than a year ago, and it has since become well-used way for reporters to organise and present information drawn from social media. As online readers and social media users are faced with a constant flood of information, the need for curation - creating accessible narratives out of the social media content - is becoming increasingly acute.

The new iPad app offers the same basic functionalities as the Storify web app, with two major differences: the touch-enabled, "iPad-like" interface and the ability to send tweets from within the app.

The overall layout of the app is mostly similar to that of the web app, the main difference being that the social media elements from which users choose content scroll vertically instead of staying grouped, Mediabistro noted. According to Poynter, content from Twitter, YouTube, Facebook, Instagram and Flickr can be used in curated stories, in addition to hyperlinks.

One of the most attractive features of the new app is the possibility to continue working on a story that has been started on the web app, as the two are synchronised. Moreover, finished stories can be published immediately with the app.

Storify has been present on mobile devices for some time, but until now it has only been possible to read stories with them, not create new ones. The iPad app is thus the first time Storify's full functionality is available in a truly mobile fashion.

The ease of use and mobility could entice even more reporters to taking up Storify: TechCrunch envisioned reporters using the app when, for example, reporting from conferences. The app would allow them to curate social media updates from events while live-tweeting their own impressions.

Even if the interface is iPad native, The Next Web was able to point out a couple of minor issues. Nevertheless, he said that the app is already a better experience than the web app, and the few glitches that exist can be ironed out as updates roll out in the future.

As a meta-twist, check out this Storify story - about the launch of the Storify iPad app.

Sources: Mediabistro, Poynter, TechCrunch, The Next Web


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Teemu Henriksson

Date

2012-02-23 10:00

Engage. Listen to your readers. Build a community.

All good advice coming in newspapers' direction. But when it comes to responding to comments on their websites, disappointingly few are putting it into practice.

The Washington Post is one of the exceptions. Nieman Lab recently reported that the paper is encouraging its reporters to take part in the conversation on its website. In addition to the six people dedicated to comments full-time, over 40 reporters have contributed to the comment threads over recent weeks, Joe DeNunzio, the Post's interactivity editor, wrote in a blog post.

"The interactivity team here started taking a more active approach to getting reporters into the comments late last year because we were pretty sure it could help the comment threads - and the journalism," DeNunzio told Nieman. Based on the evidence so far, it appears that this is exactly what has happened.

The Nieman article highlights some examples of how reporters' presence successfully fended off speculation and hateful messages based on misinformation. Moreover, in some cases, the journalists have been able to tap into an active comments stream and bring in a researcher to join the discussion, turning the comments into a natural extension to the original article.

This could set an interesting precedent - when you anticipate a strong reaction from readers, it makes sense to prepare for it by having experts to answer their questions online.

Not only did the newspaper's journalism benefit, but the experience has also provided evidence for something that many people have suspected for some time: having the newspapers' staff showing up in comments, and exemplifying the kind of behaviour they would like to see from their readers, has a positive effect on the quality of the conversation. The Nieman piece noted that the Post has also taken other steps to improve the level of its online comments by, for example, rewarding high-quality commenters with badges more frequently and banning the trolls more aggressively.

A way to civilise an unruly bunch?

This method of fostering civilised debate would seem to bypass a question that online news outlets have been mulling over for some time: does barring anonymous commenting increase the overall quality of online forums? The argument is that if people know that their messages are published under their own name, they think twice about what they publish. With this in mind, some sites have turned to Facebook Connect for their comments, effectively linking readers' comments with their Facebook accounts.

Interestingly, this view is now contested by findings of Disqus. According to the online commenting service, commenters using pseudonyms are "the most important contributors to online communities", Poynter reported.

In the light of the Post's success, it seems that encouraging newspaper staff to participate in commenting improves the quality and keeps trolls away. As the Nieman article noted, the tone of the discussion softens up a lot when reporters get involved.

Although still a rare practice, the Washington Post is by no means the only newspaper that takes an active approach to its comments streams. The staff of the Guardian, for example, participates in the conversations on its site, and the publication has issued clear guidelines for its journalists' blogging and commenting activities. Like the Post, comments from Guardian journalists are highlighted with a badge.

Of course, the time reporters spend interacting with their readers is time away from writing news articles or pursuing other stories. But at a time when journalists' direct relationship with their audience is becoming more and more crucial, this is arguably hardly a wasted investment.

On a lighter note, FishbowlNY reported that Gizmodo banned its own editor from commenting on the site, after he had insulted other commenters...

Sources: Nieman Journalism Lab, the Washington Post, Poynter, the Guardian, FishbowlNY

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Teemu Henriksson

Date

2012-02-10 16:55

When it comes to monetising digital content - an issue just about every major news organisation is grappling with - the discussion too often both starts and ends at the paywall question. This raises the question that many news outlets may be afraid to truly innovate by looking beyond received models in their quest for revenue.

This could be about to change: the emerging e-book publishing trend is reaching such proportions, thanks to several new publications, that news organisations shouldn't ignore the possibilities it represents. What has undoubtedly given a boost to digital publishing is the appearance of electronic publishing start-ups such as The Atavist and Byliner. Thanks to their success, coupled with Amazon's push with its Kindle Singles series, the conditions for monetising long-form journalism have never been so good.

The New York Observer examined the current state of e-book publishing in a recent thorough article, noting that the length the medium is best suited for fills a gap left by magazine articles and full-length non-fiction books. The prices of e-books publications are low - usually less than $5 - but as most contracts split the revenues 50-50 between the writer and the publisher, already relatively modest sales can bring in significant revenue for both.

The Observer cites many examples of magazines venturing into publishing e-book versions of their articles, either in the original or fleshed-out version. No numbers have been made available, but all seem to discuss the move in positive terms. As e-readers are gaining popularity all the time, The Observer's suggestion that purchasing long-form articles might become as regular as a cup of coffee seems increasingly plausible.

And it's not just the print press, as also web-native publications are trying out e-book publishing. Last week, it was reported that The Huffington Post published its first e-book, and was working on putting out a second one soon. Also OWNI published WikiLeaks: A True Account as an e-book, while Ars Technica decided to sell its exhaustive Mac OS X review as a Kindle e-book, in addition to featuring the review on its website for free.

Charging for content that is also available for free may sound like a plan that is unlikely to work, but there are signs of the opposite: according to Nieman Journalism Lab, Ars Technica's e-book sold 3,000 copies in the first 24 hours. There is also an argument to be made in favour of giving content away for free: it can work as a way to attract readers that wouldn't have heard of the story otherwise. The most interested ones are then able to pay for extra convenience by getting the story as an e-book.

Dan Pacheco wrote on PBS about the untapped potential that e-books present. The growth of the industry - 300 percent year-to-year - alone should be enough to arouse publishers' interest. Pacheco noted that instead of having to create content from scratch, newspapers already have plenty of published and unpublished content that could be put out in the e-book form. (It should be noted, though, that Pacheco is the founder of BookBrewer, an e-book creation and publishing software, so he has vested interest in the matter.)

Will e-book publishing make its way further into news organisations' operations? The best-case scenario would see it forming a component of income - not a silver bullet that solves profitability issues in a go perhaps, but a solid source of revenue nevertheless.

Sources: The New York Observer, Nieman Journalism Lab, PBS
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Teemu Henriksson

Date

2011-09-14 16:09

While Steve Jobs's resignation as the CEO of Apple sent major shockwaves throughout the news media, there was also another statement yesterday that caused tremors in the media world: Jim Romenesko's announcement that he was to retire as a Poynter Institute's full-time blogger.

The departure doesn't mean that Romenesko's career as a media journalist is to come to an end, Poynter noted, as he will continue a part-time Poynter employee as from 2 January 2012. As part of the new arrangement Romenesko will also launch a personal website, jimromenesko.com, in January.

Romenesko's significance as a media blogger was apparent in the wave of reactions that followed the news of his semi-retirement. "Jim & a few others inspired me to start @TVNewser--& to treat aggregation as journalism," The New York Times's media reporter Brian Stelter tweeted. Journalism professor Jay Rosen called Romenesko "The man who taught much of American journalism what 'blog' and 'aggregation' are." Poynter has a Storified selection of people's responses.

Poynter's Bill Mitchell wrote a lengthy piece about Romenesko's influence as a blogger and the importance he has had to the site's success. He noted that Romenesko had a huge role in turning aggregation and curation into respectable and significant forms of journalism.

"Life without Romenesko. It's impossible to contemplate," wrote the American Journalism Review, noting that Romanesko "essentially created the world of media news aggregation." In the future, however, Romenesko is more interested in doing reported items than aggregation, he said to The Huffington Post.

As for Poynter, things are to stay more or less the same, and the site already revealed that it would hire a new media reporter in the near future.

Yesterday the news also came out of Slate's editorial changes, which include the laying off of four employers, among them the renowned media critic Jack Shafer. However, Shafer said to Adweek that he would continue as a contributor to Slate. By coincidence, the American Journalism Review published the same day an appraisal of Shafer's work.

Sources: Poynter (1), (2), AJR (1), (2), The Huffington Post, Adweek
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Teemu Henriksson

Date

2011-08-25 14:15

As more and more news sites fly or die based on their page view numbers, there is an understandable interest in the business in services and social networks that drive traffic to news websites. So when StumbleUpon's founder Garrett Camp claimed that his site drives more than half of all social media referral traffic in the US, it was expectable that the announcement made waves in the web news world.

Although those numbers were plausibly contested by Forbes's Jeff Bercovici, there is no denying of the fact that StumbleUpon, a service that helps users discover web pages based on their interests and other users' recommendations, is becoming an important player in the web's link economy and one that web publishers shouldn't overlook.

Poynter also discussed Camp's claim, noting that although StumbleUpon's 15-million user base seems modest in comparison with Facebook and Twitter, the number is on the rise. Perhaps more importantly, there is an apparent distinction in the ways the sites are used to share content. While Facebook and Twitter are mostly used for sharing breaking or local news, the stories on StumbleUpon tend to discuss interesting, bizarre or otherwise untimely subjects. This makes it a good complimentary service to other traffic drivers, both from the readers' and publishers' point of view.

Poynter went on to note how news websites could optimise their content for StumbleUpon. For example the StumbleUpon badge, which is much like the Facebook and Twitter buttons, was launched in June, making it possible for users to recommend sites on StumbleUpon.

There are also other aspects to consider, such as the fact that StumbleUpon usually sends users to sites that are new to them. It should be made easy for a new visitor who likes the site to follow it.

As a sign of the importance traffic numbers have to news websites, it was earlier reported that more and more news sites are using services that go beyond tracking page view numbers by analysing how stories should be positioned on the page for optimum traffic.

Sources: Forbes, Poynter


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Teemu Henriksson

Date

2011-08-24 14:06

After a false rumour spread on Twitter about Piers Morgan having been suspended from CNN because of phone-hacking connections, many commentators weighed in on whether reporters should tweet unconfirmed rumours. Reuter's Felix Salmon thought that individual journalists should be allowed to treat Twitter as a virtual newsroom, and to share rumours with their contacts; American Journalism Review disagreed.

The Economist launched an iPhone app version of its World in Figures book series. MinOnline reviewed the app, saying that its interface succeeded in providing different ways of accessing the trove of information about 190 countries. However, the app's search function could be more flexible, it said.

GigaOm reported on a new study that, among other topics, looked into at what time of the day people use mobile apps. The most popular times are the late afternoon (4pm to 6pm) and the evening (9pm to 11pm), according to the study. However, users are most engaged with ads within apps in the morning, from 8am to 11am.

According to News & Tech, the Milwaukee Journal Sentinel is assessing the possibility to start charging for its online content, after reporting a 24-percent drop in earnings. "We're carefully reviewing a number of paid content strategies and hope to debut the plan, which will provide users access to JSOnline content everywhere they want it, by early 2012," said the publisher Elizabeth Brenner.

For more industry news please see WAN-IFRA's Executive News Service


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Teemu Henriksson

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2011-07-29 16:47

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