WAN-IFRA

A publication of the World Editors Forum

Date

Thu - 23.11.2017


web apps

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If you’re an American news organization transitioning toward a digital future, you would do well to take a close look at your mobile presence.

Over half (55 percent) of adults in the United States who own cell phones are using them to go online as of April 2012, according to a new Pew study, reported Nieman Lab.

Given that 88 percent of US adults now own cell phones, this means that 49 percent of the country’s adult population browses the web on a mobile phone, at least from time to time.

Now consider that 74 percent of cell phone web users go online on a typical day; so each “typical day,” 41 percent of all US cell phone users are entering a hand-held, online universe at least once.

This is only the beginning. The survey also shows that a large and increasing proportion of these “cell Internet users” are doing most of their browsing on cell phones, rather than on computers or tablets. These are called “cell-mostly Internet users,” and they represent 31 percent of cell Internet users— a proportion that grows to 45 percent in the 18-29 age bracket.

Author

Emma Knight

Date

2012-06-27 18:41

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Playboy used to be a revolutionary magazine, and the publication is once again in the vanguard. Because of Apple's no-nudity policy, Playboy hasn't been able to take its content to the iPad. Now, thanks to HTML5's potential for web apps, it has been able to expand to the tablet.

By launching a web app and selling it itself, Playboy can ignore the restrictions that Apple sets for App Store content. Moreover, it avoids paying Apple 30 percent of subscription revenues and is able to create a relationship with its subscribers directly, which means that it gets an automatic access to customer details.

Because of erotic content, Playboy had no other option but to ditch native app plans, but its application arrives at a time when the web vs. native apps debate is only increasing within the publishing field. Its effort is therefore of interest for those who may wonder about what kind of potential web apps have.

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WEF ID: 
23625
WEF URL: 
web_20/2011/05/playboy_and_aside_the_wave_of_web_apps_g.php

Author

Teemu Henriksson

Date

2011-05-26 16:01

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As the battle between native and web apps rages on, newspapers and magazines wanting to expand to digital publishing have to make some tough decisions. Fortune seems to have faith in web apps, as the magazine launches today, May 5th, its web app Fortune500+, AdAge reported. At first, the app will run on computers only but will soon work on tablet browsers as well.

The appeal of web apps is easy to understand: unlike native apps, built for a single platform, web apps work cross-platform as they run inside the web browser. Opting for a web app, thus, makes it possible to reach the maximum number of readers with only one version of the app.

AdAge's article notes that the list of web apps is growing, albeit slowly. Although many magazines have chosen to publish exclusively for the iPad, few have so far developed web apps. "I think you'll see that more and more apps will go this way," said Daniel Roth, managing editor at Fortune.com. Despite the slow pace, HTML5 powered web publishing seems to be gathering momentum, the people behind OnSwipe, for example, being very strongly in favour of web apps.

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WEF ID: 
23546
WEF URL: 
web_20/2011/05/fortune_launches_a_web_app.php

Author

Teemu Henriksson

Date

2011-05-05 15:58

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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