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This change will mean a major shift for many publications: Some have a “very definite strategy to reach people on the weekend” for a lean-back experience, as The Week’s president Steven Kotok explained to Ad Age

Indeed, about 30 percent of National Newspaper Association members have Saturday-specific editions, so the group has fought previous propositions to end Saturday delivery, according to MediaPost.

The Economist Group’s Managing Editor Paul Rossi noted a direct correlation between maintaining subscribers and timely delivery. About 60 percent of subscribers receive The Economist by Saturday, he told Ad Age.


Kira Witkin's picture

Kira Witkin


2013-03-27 14:36

Have front covers lost their edge? As more and more news migrates online, it would be easy to think they might have.

When it comes to online news, not only is there no fixed “front cover” on most newspaper websites - which are updated throughout the day. The news that goes on a newspaper’s homepage is also not necessarily what pulls in the audience.

“Seventy-five percent of uniques are coming from external sources, only 25 percent are coming to the homepage,” said Google’s head of news products Richard Gingras, in a recent discussion about online journalism at the Paley Center’s international council of media executives, quoted by paidContent


Hannah Vinter's picture

Hannah Vinter


2012-05-14 16:35

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