Integrating social media into reporting adds value for readers: the story is more relevant, and it also unfolds in real-time. With available online tools, reporters can map stories, interact with readers, and attract more attention.
Intersect, a social platform for storytelling, is proving to be a great resource for reporters. Users publish stories (that happened in the past, present, or will happen in the future) and map the "intersection" where the story took place. They can add pictures and video to their text. Stories can be then shared with others who live in the vicinity or have also shared stories in the same location.
Other location-based services exist, such as FourSquare, but they are missing Intersect's storytelling element. Intersect's value is in the richness of content shared, and the added dimension of time - stories stay on the time-line, chronicled at a specific time and place.
The Detroit Free Press recently used the service in an investigative project. Reporter Tina Lam and photographer Brian Kaufman chronicled their 13-day journey through multiple states investigating the encroachment of Asian Carp up into the Great Lakes.