So what exactly will a "data editorial" role in Twitter’s media team entail? Back in September 2012, a job ad described the ideal candidate as being able to "create "clear and insightful data-driven case studies" using Twitter’s data for the press, partners, and its own internal communications." Twitter is remaining quiet on the matter of Rogers' appointment, but it can be assumed that his new job will consist in utilising his expertise in the field of data journalism to interpret the dizzying number of tweets that inundate the Twitter network – all this in a format that makes sense to a data-shy public. The most that Rogers revealed in his blog announcement yesterday was that "Twitter has become such an important element in the way we work as journalists. It's impossible to ignore, and increasingly at the heart of every major event, from politics to sport and entertainment. As data editor, I'll be helping to explain how this phenomenon works."
The appointment of a data editor may well be considered the next logical step in Twitter's ever-increasing domination of the news industry. Over the past few years, the real-time communications platform has been dictating the news agenda with growing power and influence, consistently pipping newspapers and websites to the post when it comes to breaking the latest current affairs stories.