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The hyperlocal trend keeps on growing as more and more companies start hyperlocal efforts. The latest one to launch is TapIn, an iPod and iPhone app by the people behind Tackable, an app designed to make newsgathering easy. TapIn, however, is something more ambitious, as it combines several elements that are found in other location-based apps in order to disseminate and gather news.

"We think that it's going to serve as an interesting prototype for the newspaper of the future," Tackable's chief marketing officer Luke Stangel said to Poynter. At the heart of TapIn is the idea of location-based news filtering. It may not be the ideal solution for all situations, as Poynter noted, but can work very well for news outlets that concentrate on community news.

For now, TapIn uses content from the MediaNews Group's newspapers in the San Francisco Bay region, but it already has plans to expand to Los Angeles and Denver markets, where MediaNews has more newspapers.


Teemu Henriksson's picture

Teemu Henriksson


2011-07-13 15:52

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