The closure follows several hardships for the publication. Last year the Phoenix Media Group pulled alt-rock station 101.7 WFNX off the air, moving the property online. Last August, the publishers announced that the paper itself would merge with sister publication Stuff Magazine to become a magazine. Re-branding its content in the hopes of attracting the valuable advertisers, The Phoenix didn't get the national advertisers it needed.
Publisher Stephen M. Mindich released a statement yesterday, citing the economic crisis of 2007 and media changes as the reasons for the closure. He says:
“These have been extremely difficult times for our Company and despite the valiant effort by many, many past and current staff to attempt to stabilize and, in fact, reverse our significant financial losses, we have been unable to do so and they are no longer sustainable.”
The news of the abrupt closure came as a shock to the staff, as they were at work on the next issue. Editor-in-chief Carly Carioli lamented the absence of a proper closure for the magazine, but praised the dedication of its readers.
“We didn't suffer from declining readership, online or in print -- only declining revenue.”