WAN-IFRA

A publication of the World Editors Forum

Date

Mon - 22.12.2014


Tablet & App Summit

More than a third of all traffic to The New York Times generates from a mobile device, said Alexandra Hardiman, The Times' Director of Mobile Products at the 5th Tablet and App Summit. And when the paper live-streamed the recent presidential debates, 40% of streamers watched on a mobile device.

Mobile has hence become a key part of the paper’s business, and The Times is putting a great deal of attention into cross-platform usage and mobile-first design, Hardiman said. The fact that tablet use is high in evenings is a very exciting prospect for a news organisation without a broadcast operation, she added, as it is a time of day that papers usually struggle to reach readers.

Tablet and smartphone access is also a key element of The Times’ digital subscription model that has “re-balanced our business,” Hardiman said. The New York Times had 566k paid digital subscribers in Q3, an increase of 11% from the preceding quarter. Perhaps more surprisingly, Hardiman specified that the paper’s print home delivery circulation also increased.

Author

Emma Goodman's picture

Emma Goodman

Date

2012-11-06 12:25

Windows 8, Microsoft’s first operating system to target touchscreen devices, launched last week following months of anticipation. Several news organisations have already developed apps for the platform, in cooperation with Microsoft.

At the 5th Tablet & App Summit in Frankfurt last week, Frank Wolfram, CTO of SYZYGY Group, Johan Mortelmans, Digital Innovation Manager, Corelio Publishing (which publishes De Standaard) and Danny Lein, Founder and CEO of Twipe Mobile Solutions offered their first thoughts on the new platform.

The key differentiator compared with other mobile operating systems is that Windows 8 provides “the productivity and the consumption world merged into one experience: with a switch of a button you can more between desktop and lean-back,” as Wolfram described.

He believes that the Windows 8 store will hold 150,000 – 200,000 apps by the end of the year, with a focus on quality rather than quantity

Author

Emma Goodman's picture

Emma Goodman

Date

2012-11-05 18:58

Know your customer, wherever they are, and use that knowledge, advised Stephen Pinches, Group Product Manager for Mobile & Emerging Platforms at the Financial Times, at the 5th Tablet & App Summit last week in Frankfurt. This philosophy is why the paper decided to build its own web-based app for the iPad rather than be part of Apple’s Newsstand: because as well as taking a 30% cut of subscription revenue, Apple does not provide publishers with subscriber data.

Within six weeks of Apple’s demand that publishers offer the same subscription deals through iTunes as they do on their own site, the FT rebuilt its native app as a web app. “It has all the things you would expect from a native app,” Pinches said, but “it allows us to enact whatever business model we choose.”

“We believe that data is fundamental to build our model,” he said, and gave personalized content as an example of how to strengthen relations with readers and offer a better service. “If you are a CEO of a media company we can tell you what other CEOs at media companies are reading.”

For Android devices, the FT took the HTML5 web app and “wrapped it in a little code” to put in the Google store. The paper has already launched a Windows 8 app too.

Author

Emma Goodman's picture

Emma Goodman

Date

2012-11-05 13:04

People have been saying that 'mobile is the next big thing' since as far back as 2001, said Martin Belam at this week's 5th Annual Tablet and App Summit at the World Publishing Expo in Frankfurt.

However, Belam, who is Principal Consultant at Emblem and former UX lead at the Guardian, he thinks it is only recently that “we have finally reached a tipping point in terms of mobile and tablet usage,” pointing out that 60% of traffic to the official Olympic games channels came from mobile devices.

His key advice to publishers seeking to improve their tablet and mobile offerings was:

Author

Emma Goodman's picture

Emma Goodman

Date

2012-11-02 17:13

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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