Just before a networking coffee break in the Chicago Ballroom Foyer this afternoon, Brian Brett, Executive Director of Customer Research for The New York Times, will present the results of a “News Eco-System Study” to attendees of the INMA Audience Summit.
Commissioned by The New York Times, the study was an online survey conducted in the spring by the Knowledge Network, reaching over 3,000 U.S. residents aged 18 to 65 (of whom 85 percent are regular news consumers). Its purpose was to find out how people are consuming news, across platforms and between generations.
Thanks to a preview from Poynter’s Jeff Sonderman, here are four early points from the study’s findings:
1. Facebook is the dominant social network for news, especially for young people and mobile users
Fifteen percent of digital news consumers find news through social media, and Facebook is the place they are most likely to look.