As often underlined, there's a battle out there for news sites to find a way to stand out of the hullabaloo of the web, reach a wider audience, attract more readers and stay profitable.
In the race, social networking and bookmarking sites are playing an essential role. As it was recently reported, in fact, the boundaries between social media and news are increasingly thinner.
A recent survey in the UK analysed data on the links from twelve UK newspaper web sites to see how visible they are on social networks. The study, conducted by Searchmetrics, analysed how often content from the 12 leading newspaper sites in the UK was shared on six popular social networking and bookmarking sites: Facebook, Twitter, LinkedIn, StumbleUpon, Delicious and Google+.
According to a press release, Dailymail.co.uk led the list of 'most visible,' followed by Guardian.co.uk. Figures for the Dailymail.co.uk said that links to its pages have being shared 2,908,779 times a week on average while Guardian.co.uk followed with an average 2,587,258 links. These two sites are the most read UK news sites.