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Newspapers on social networks: who's most visible in the UK?

As often underlined, there's a battle out there for news sites to find a way to stand out of the hullabaloo of the web, reach a wider audience, attract more readers and stay profitable.

In the race, social networking and bookmarking sites are playing an essential role. As it was recently reported, in fact, the boundaries between social media and news are increasingly thinner.

A recent survey in the UK analysed data on the links from twelve UK newspaper web sites to see how visible they are on social networks. The study, conducted by Searchmetrics, analysed how often content from the 12 leading newspaper sites in the UK was shared on six popular social networking and bookmarking sites: Facebook, Twitter, LinkedIn, StumbleUpon, Delicious and Google+.

According to a press release, Dailymail.co.uk led the list of 'most visible,' followed by Guardian.co.uk. Figures for the Dailymail.co.uk said that links to its pages have being shared 2,908,779 times a week on average while Guardian.co.uk followed with an average 2,587,258 links. These two sites are the most read UK news sites.

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Federica Cherubini's picture

Federica Cherubini

Date

2011-11-10 16:39

The large influence of the Drudge Report on top news sites

The report of the Pew Research Center's Project for Excellence in Journalism, released on May 9, provided a complex and update picture of online news reading habits, describing the ways people navigate the digital news environment.

Examining the top 25 news websites in popularity in the US, a part of the report was dedicated to how readers access news, either by going directly to a news site - which accounts for about 60 percent of the traffic - or by arriving through referral sites - which accounts for the remaining 40 percent.

It also provided analysis on the importance of Google, which is still leading as source of drive-by traffic, and the growth of Facebook as well, which is gaining more prominence.

A part of the report was dedicated also to the Drudge Report, the 14 years old website founded by Matt Drudge, which gained momentum during the Clinton presidency by revealing early news on what would become the Lewinsky scandal.

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Author

Federica Cherubini's picture

Federica Cherubini

Date

2011-05-17 15:34

Study shows female readership dominates 8 of the 25 top news sites

The number of women reading newspapers has steadily grown over the years. They have become "the fastest-growing, most advertised attractive audience in town." A study from ComScore noted, "They're embracing the internet in a way that men are not." A new survey by Pew Research Center's Project for Excellence in Journalism shows that they also make up the majority of readers for 8 out of the top 25 news sites.

The 8 websites are (in order from highest percentage to lowest) Topix, Aol News, Examiner.com, Bing News, Yahoo, MSNBC, ABC News, and Huffington Post. Poynter posted a chart of the numbers here.

Many of the top sites like Aol News, Bing, and Yahoo are multi-service providers. Also at the top were local news aggregators Topix and Examiner.com. Topix had the highest different in percentages, at 56.2 percent female and 43.8 percent male readership. Business sites, such as Reuters and the Wall Street Journal, tended to be more male-dominated. The sites received 63.7% and 60.9% male readership respectively.

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Author

Meghan Hartsell

Date

2011-05-11 14:20

A Pew Center study into online news reading: more traffic from Facebook but Google is still top referrer

The ways people navigate the digital news environment is the focus of a Pew Research Center's Project for Excellence in Journalism's study, published today, May 9.

While debating whether the print press will die, if social networks will replace traditional news or not, or, more practically, how to find a suitable revenue model for digital news, it would be useful first to understand what people consume online. Where they go, how they get there and what lures them away: understanding these issues is the aim of the Pew study.

Based on audience statistics from the Nielsen Company, Pew examined the top 25 news websites in popularity in the US, focusing on four main aspects: how users get to the top news sites; how long they stay during each visit; how deep they go into a site and where they go when they leave.

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Author

Federica Cherubini's picture

Federica Cherubini

Date

2011-05-09 14:30

Le Figaro still the number one French daily

Perhaps EPIQ's report earlier this year that the French press was doing well wasn't so far off after all. Le Figaro announced on its website that it was the top daily in France for the January to March period of this year, and that numbers had gone up from the same period in 2010.

The figures come from l'OJD, an association responsible for gathering the numbers of newspaper sales for governmental information and advertising purposes. This year marks the first time the organization has included digital media in its figures. Most notably, this includes PDF formats, such as the ones that appear on tablet devices.

OJD's president Stéphane Bodier justified the addition, saying, "Finally, we have a realistic picture of media consumption in France. Circulation isn't only print media; it's also, more and more, digital media." Indeed, studies have shown that the French have more contact with digital sources than ever before.

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Author

Meghan Hartsell

Date

2011-05-04 15:58

French study shows readership numbers up, or are they?

Etude de la Presse d'Information Quotidienne (EPIQ) has released its yearly results on the French press, claiming the French newspaper industry is doing well. Almost one in two French people read one daily newspaper. It reported the power of the press had been stabilized (at a level of -0.1 percent) in the last year.

Electron Libre reported that while Le Monde, Le Figaro, and Le Parisien saw drops from 2009 to 2010, L'Humanité, France Soir and La Croix saw rises in their audience. At the end of the article, it says, "What a paradox to see the French press progressing while the press in the rest of the world is having trouble conserving its public!"

Not everyone is as inclined as Electron Libre to rejoice over EPIQ's study. OWNI's Erwann Gaucher became curious by the claims after having heard grave statements about the newspaper industry. After analyzing the study, he suggested taking it with a grain of salt.

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Author

Meghan Hartsell

Date

2011-04-06 17:38

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