Dan Connolly walked into the lion’s den on Friday, telling an international audience of sports editors, journalists and sports experts how they can work better with PR people.
Mr Connolly, Sports Public Relations Director for the marketing agency Havas Sports & Entertainment in the U.K., acknowledged that “It wouldn’t be healthy to act as if we’re on the same team.”
While public relations people are trying to get publicity for their brands, and media have a different agenda, there are ways to improve cooperation to mutual benefit, he says.
“Brands and organisations have stories they want to share, things they want to promote, and media organisations want the best possible content to give to their audiences. So good content is always going to give us a point in common,” he says.
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