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Dan Connolly walked into the lion’s den on Friday, telling an international audience of sports editors, journalists and sports experts how they can work better with PR people.

Mr Connolly, Sports Public Relations Director for the marketing agency Havas Sports & Entertainment in the U.K., acknowledged that “It wouldn’t be healthy to act as if we’re on the same team.”

While public relations people are trying to get publicity for their brands, and media have a different agenda, there are ways to improve cooperation to mutual benefit, he says.

“Brands and organisations have stories they want to share, things they want to promote, and media organisations want the best possible content to give to their audiences. So good content is always going to give us a point in common,” he says.

For the rest of this story please see the conference blog

Author

Larry Kilman

Date

2012-03-30 16:25

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The Associated Press has joined forces with the National Sports Content Sharing Network (NSCSN), allowing the members of the NSCSN to share content via the AP's distribution platform as Nieman Lab reports.

The NSCSN allows sports writers to exchange content for free: the network is co-operative and so writers can contribute their own material to the pool and use the work of others in return. The network came about as a result of the split between the AP and eight Ohio-based newspapers, which decided in 2008 to set up their own cooperative newswire instead of using AP services.

The NSCSN followed this lead and decided to build on the common practice of swapping and sharing information between sports desks in order create a kind of swap-shop for sports content, ie a newswire that would not charge for use of its content.

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newspaper/2011/12/the_associated_press_welcomes_new_partne.php

Author

Katherine Travers

Date

2011-12-07 15:22

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Sports Illustrated has dared to tread where few other publications would; as part of its all-access subscription strategy, it has decided to design multiple digital editions of its magazine for various different tablet computers every week, reports Mashable.com.

This, as any digital editor will tell you, is a true design feat.

Why are they bothering? The editor of Sports Illustrated explained to Mashable: "We're placing bets across the table, because we don't know where we're going to be in 18 months. But [other tablet platforms] are going to grow".

It seems that Sports Illustrated has attempted to spread-bet the tablet market, whereas other major publishers have chosen to do otherwise. Will the extra hard work pay off? Only time will tell.

Source: Mashable.com

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newsrooms_and_journalism/2011/07/all_systems_go_sports_illustrated_releas.php

Author

Katherine Travers

Date

2011-07-28 18:33

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Two British papers have been forced to stop publication due to economic troubles. The Daily Sport and Sunday Sport stopped printing April 1st, according to the Guardian.

The cease in printing occurred when company Sports Media Group stopped trading that same day. It said in a statement, "[T]he Company announces that as a result of its inability to meet certain creditors as they fall due, the Company has today[, April 1st,] ceased trading with immediate effect. The Company is in the process of appointing administrators and will update the market once an appointment has been confirmed."

It claims problems stemmed from the bad weather in November and December, which heavily cut into circulation.

In 2007, SMG bought the Daily Sport. It hired James Brown, founder of Loaded, and Barry McIlheney for the editorship. The idea was to turn the magazine from "sleazy to sexy," reported BBC News. For his approach, McIlheney said, "If it is not about sport, if it is not about girls and does not make you laugh, then don't bother."

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newspaper/2011/04/daily_sport_and_sunday_sport_say_goodbye.php

Author

Meghan Hartsell

Date

2011-04-04 18:49

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On February 24 ESPN, the cable sport television network, and the Poynter Institute, "a non-profit dedicated to making journalism better", announced that a panel of faculty members from Poynter would serve as ESPN ombudsman, the internal watchdog, for the next 18 months.

The panel, known as the Poynter Review Project, will review ESPN content across all platforms and offer public comment on ESPN's efforts as well as address fans' concerns, the announcement said.

A monthly column will appear on the website while it will be more shorter and timely instalments ad issues arise.

The first ESPN ombudsman was hired in 2005: former Sunday Washington Post George Solomon. The last to serve for the 18 month-term ombudsman role was Don Ohlmeyer. You can find his last column here. Ohlmeyer, Former ABC and NBC sports and entertainment producer and programmer, succeeded Le Anne Schreiber, a former New York Times sports editor-turned-author, who succeeded Solomon in 2007.

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newsrooms_and_journalism/2011/03/poynter_and_espn_finding_a_way_for_accou.php

Author

Federica Cherubini

Date

2011-03-24 14:20

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The morning panel of WAN-IFRA's conference in Paris on managing sport news, "Make sports news the mainspring of your growth," started with reflections on trends and future perspectives: multimedia and social media tools emerged as the main points.

As Matt Kelly, Publisher of Mirror Group Digital (UK) and chairman of the conference, underlined, social media shows how important is building a relationship with readers. Cristiano Ronaldo's Facebook page has around 20 million fans, he said, and this is an extraordinary example about how social media are an incredible tool that make it possible to have a real interaction with fans, who are, after all, the readers.

It is important for sport news organizations to bare in mind that rather than trying to get the audience to them, is essential to go where the audience already is, and to build a relationship with them there.

"Know your audience" said Kelly, citing the example of Mirror Football page, which is experimenting with an "audience targeting" strategy. When a reader accesses the website he/she is asked to answer some questions which help to define what kind of football fan he/she is. The questionnaire thus provides valuable information about the reader, who will get contextualized news as well as targeted advertising.

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multimedia/2011/02/sport_is_a_passion_news_from_the_wan-ifr.php

Author

Federica Cherubini

Date

2011-02-03 15:08

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"So once again, we see that Twitter is generally the sounding board for true idiots," writes Christian Blood, contributor for Bleacher Report. The Green Bay Packers defeated the Chicago Bears 21-14 in Sunday's NFC Championship Game, advancing to Superbowl XLV against the Pittsburgh Steelers, scheduled for Feb. 6 at Cowboys Stadium in Arlington, Texas. But people aren't focusing on the Packers' win or the upcoming Superbowl, no, they're talking about Bears quarterback Jay Cutler's injury and the bombardment of Twitter insults that followed.

Athletes and professional media have had a long history of working together to act as the sole source of sports news. Recall the famous 1961 MLB season during which New York Yankees Mickey Mantle and Roger Maris raced to beat Babe Ruth's elusive, almost holy, 60 home run single-season record (set in 1927). Mantle, a charismatic Yankee veteran was open to the press, whereas small-town North Dakota native Maris, who was new to the overwhelming limelight of New York City, was soft-spoken around reporters. Consequently, the press painted Mantle as the hero, and Maris, who went on to hit 61 home runs that season to break Ruth's record, as the villain. Reporters asked questions, players answered (or didn't), reporters wrote newspaper articles, fans read the articles and formulated their opinions - that was how sports journalism worked.

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newsrooms_and_journalism/2011/01/knee-jerk_tweets_after_cutlers_injury_re.php

Author

Paul Hoffman

Date

2011-01-28 18:20

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Yahoo! Sports is becoming competitive online by making investigative journalism its brand, Bill Kruger says on Poynter.org.

"Yahoo! Sports has made a name for itself in the crowded world of online sports websites by focusing on good, old-fashioned investigative journalism that relies on documents, multiple sources and time-consuming reporting," Kruger reported.

Recently Yahoo! Sports has drawn attention to itself by breaking stories such as the fact that Reggie Bush and his family accepted gifts and cash from agents while he was playing for USC, or a piece about secret workouts of collegiate players by the New York Knicks.

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newsrooms_and_journalism/2010/12/_yahoo_sports_aims_at_investigative_jour.php

Author

Federica Cherubini

Date

2010-12-07 13:06

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News Limited, the Australian branch of Rupert Murdoch's News Corp, has just launched a national sports network, News Limited Sports Network (NLSN). The news comes shortly after the announcement that some of Murdoch's Australian papers are to start charging online.

NLSN will be based in the Melbourne Herald Sun's offices. The new sports network will centralize a plethora of company-owned divisions from across Australia such as The Daily Telegraph and The Sunday Telegraph in NSW, and Victoria's Herald Sun, Sunday Herald Sun, The Courier-Mail and Sunday Mail in Queensland. Working together, the reporters and photographers will "cover every breaking story, every big event, from every angle, every minute of the day," according to Tom Salom, the network's publisher.

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newsrooms_and_journalism/2010/11/news_limited_centralizes_sports_news_acr.php

Author

Paul Hoffman

Date

2010-11-26 16:48

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The Associated Press has launched an interactive Web hub, APTop25.com, which provides in-depth coverage on college football, Editor & Publisher reported.

Readers can check out the latest news, photos, and statistics about Division I Football Bowl Subdivision (FBS) Schools, as determined by the AP Top 25 Poll. Other features include content from AP member publications and college football blogs, Media Bistro reported.

For more on this story please see our sister publication www.sfnblog.com

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multimedia/2010/08/ap_launches_college_football_site_aptop2.php

Author

Emma Goodman

Date

2010-08-24 11:29

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