A publication of the World Editors Forum


Tue - 27.01.2015

responsive design

There are two similar buzzwords flying around the digital media space right now, and to the uninitiated, responsive and adaptive design might seem like interchangeable labels for the same tech. They are both, after all, methods to optimize web content for mobile consumption -- a challenge that publishers must face if they are to adapt to today's news consumption trends.

A recent Pew Research study shows that mobile users are not just skimming headlines as once assumed, but "many also are reading longer news stories -- 73% of adults who consume news on their tablet read in-depth articles at least sometimes, including 19% who do so daily. Fully 61% of smartphone news consumers at least sometimes read longer stories, 11% regularly." So, having established the importance of offering a site well-adapted for mobile use, the question is: What's the best way to go about getting there for publishers, adaptive or responsive design?

In an attempt to fully understand what distinguishes the two methods, I've been asking experts in media, mobile development and PR from three countries to describe the methods for me in layman's terms. Perhaps unsurprisingly, each had a slightly different explanation, and it turns out that what's best for publishers depends on what they're trying to achieve with mobile.

There are a few ways of comparing the two methods:

The Client-Server Distinction, Simplified




2013-01-16 18:45

Year of the paywall, once again?

“Don’t forget 2013 is the year of Paid Content,” read the seasons greetings message from Piano Media. Some in the US, where more than 300 papers now have some kind of digital subscription model, might argue that the year of the paywall has been and gone.

But in Europe and the rest of the world, paid-for web content - aside from PDF replicas and mobile apps – is still relatively rare. Piano Media, which operates subscriptions to multiple news providers in Slovakia, Slovenia and Poland, is hoping to change that.

And even in the US, most paywalls are still too new to have truly proven themselves as effective. Will 2013 see evidence that betting on digital reader revenue is paying off?

Innovations in advertising

Traditional banner-style advertising just isn’t making enough money online for news organisations, and if advertising is going to continue to be a key part publishers’ income it is going to have to evolve.

In 2013, we hope to see more innovative advertising that truly takes advantage of the potential of digital publishing to offer both compelling advertising experiences and effective lead generation, sending readers directly to stores, travel agents and other services.


Emma Goodman's picture

Emma Goodman


2013-01-03 20:42

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