WAN-IFRA

A publication of the World Editors Forum

Date

Wed - 23.07.2014


readership

You don’t read good news about the news industry every day. But the April/May edition of the American Journalism Review featured an article about the American media that was full of optimism. The piece was by Paul Steinle and Sara Brown, who have just published a full-length report about the American newspaper business based on visits to 50 papers across all 50 US states.

Summarising this research, Steinle and Brown suggested that, “the newspaper business' core financial challenges have not yet been solved, but many initiatives are producing new, digitally enabled products to support news operations.

“Despite the challenges, there is optimism the new revenue centers will grow, and confidence newsprint-generated revenue will be sufficient to finance professional news operations during this transition.”

The article acknowledges that there are plenty of challenges facing the news industry: "No single 'silver bullet' revenue source has been discovered," “The 2008-2011 economic downturn still hurts,” “Selecting new digital tools is daunting,” and “Digital news delivery requires newsroom reorganization,” are just a few of the points it picks up. Yet it focuses on the positives of the news industry too, and asserts that, “newspapers have unique compelling attributes” that will continue to attract readers.

Author

Hannah Vinter's picture

Hannah Vinter

Date

2012-05-07 17:55

Facebook has introduced new brand pages that more closely resemble the 'timelines' that have already been available to individuals for some time. An introductory video from the social network's marketing team says "We will be giving you new ways to tell your story and express your page's identity" and promises "better tools to manage the activity on your page and to have conversations with your audience."

One key change is the introduction of a 'cover photo' - a large picture across the top of the page - in addition to the profile picture. Facebook advises that the cover photo should be a unique photo that expresses your page, and forbids placing advertisements or promotions here. It recommends pictures of your product, or of people using your services. The profile picture will continue to be used around Facebook, and the company therefore suggests using a logo.

The new layout also allows brands to highlight content more effectively. They can now 'pin' a post to the top of the timeline stream for up to a week, or 'star' a post to make it wider. 'Milestones' are larger, dated posts that can be used to emphasise important moments in the history of a brand or company, and to create a more thorough timeline, you can change the post date of content so you can go back and fill in gaps. The New York Times has used this to highlight 'select moments' from its 160+ year history such as the 1928 presidential election or the 1977 blackout.

Author

Emma Goodman's picture

Emma Goodman

Date

2012-02-29 18:58

Two years ago the Chicago Tribune introduced a new reader engagement programme featuring real life contact with readers through large events and smaller meetings, under the banner of Trib Nation.

 

A recent event saw Wael Ghonim interviewed by the Chicago Tribune's culture critic Julia Keller at the Art Institute of Chicago's Rubloff Auditorium, in front of 500 people, followed by a reception and book-signing.

Other event series include Chicago Live, a comedy/discussion stage show which is also transmitted by radio, hosted by a well-known journalist, in partnership with The Second City. Chicago Forward presents 'conversations about the future,' moderated by the Tribune's journalists. TribU ('the university of you') events are held regularly at the paper on how to use social media, how to grow your blog, or how to start a successful book club, for example.

The newsroom will produce more than 100 events this year, with two to four happening in a week. Some are hosted at the Tribune, but larger ones are held at venues around the city.

Author

Emma Goodman's picture

Emma Goodman

Date

2012-02-13 15:51

Just be yourself. Good advice for people, but maybe good advice for news organizations too?

Kerry Lauerman, editor in chief of Salon.com recently published a blog post, revealing that at the end of 2011 Salon had a record of over 7 million unique visitors, a figure that increased to 7.23 million by the end of last month. This number is up from 5.5 million uniques last August - a significant jump.

The secret? Focusing on original content rather than aggregation. "We've tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere," writes Lauerman. As a result, Salon is actually publishing about one third fewer posts than it was one year ago, but generating about 40% more traffic.

For more on this story please see our sister publication www.sfnblog.com

Author

Emma Goodman's picture

Emma Goodman

Date

2012-02-09 10:56

The Daily Mail has overtaken The New York Times to become the world's biggest newspaper site, according to data from comScore.

Buzzfeed reports that in December 2011 Mail Online reached 45.3 million users, compared to 44.8 million reached by the The New York Times.

Mail Online publisher Martin Clarke told Buzzfeed in an interview that growing US audiences and the hiring of deputy editor Katherine Thompson, formerly of the Huffington Post, have helped fuel the Mail's boom in readers. The site has a strong presence in America, with permanent staff in New York and Los Angeles.

For more on this story please see our sister publication www.sfnblog.com

Author

Emma Goodman's picture

Emma Goodman

Date

2012-01-27 10:54

British tabloid The Daily Mail is broadening its online presence with the introduction of Mail Online India, reports Roy Greenslade in The Guardian today.

The new page is integrated into Mail's UK website, but contains content from Mail Today, a publication launched by the Daily Mail's parent company Daily Mail & General Trust together with the India Today Group in November 2007.

Mail Online India features Mail Today's logo on its banner, but it also reproduces large amounts of content from its British counterpart; the 'Femail' section, for example, is identical on both sites' home pages.

For more on this story please see our sister publication www.sfnblog.com

Author

Emma Goodman's picture

Emma Goodman

Date

2012-01-19 19:24

Print sales continue to drop in Denmark, according to data from Newspaper Innovation. Every newspaper in the country has experienced some decline in print sales since 1997. Danish broadsheets have been particularly hard-hit by this drop in sales, Jyllands Posten has lost more than half of its print readership in 14 years and Politiken's print readership has declined by a third over the same period.

Although the free daily Metro Xpress is still retains the highest readership levels, it too has lost readers, although not as many as the free daily, Urban, which has suffered a steep loss of 60% since 2005.

According to data published by Press Reference earlier this year, Denmark currently has 31 daily newspapers with a circulation of 1,481,000 and an average daily newspaper consumption of 27 minutes per day. Yet, print sales have still taken a huge slide over the past fourteen years.

Author

Katherine Travers

Date

2011-12-23 15:36

A new Nielsen report reveals the online habits of Americans - and unfortunately, reading the news does not come as high up on the list of online priorities as most editors would like: 2.6 % of the tile the average American spends online is spent learning about current affairs. You can read a break down of the results on Poynter.

Surprise, surprise, social networks were the most frequent method of spending time online, with Facebook being the number one social network for Americans - the network reaches 70% of all active internet users in America.

It is interesting to note that the gap between the amount of time spent on social networks and the amount of time spent reading and sending emails is so large. Only 7.6% of users' time is devoted to email while 22.5% is spent on social networks.

Author

Katherine Travers

Date

2011-09-13 17:10

As more and more news sites fly or die based on their page view numbers, there is an understandable interest in the business in services and social networks that drive traffic to news websites. So when StumbleUpon's founder Garrett Camp claimed that his site drives more than half of all social media referral traffic in the US, it was expectable that the announcement made waves in the web news world.

Although those numbers were plausibly contested by Forbes's Jeff Bercovici, there is no denying of the fact that StumbleUpon, a service that helps users discover web pages based on their interests and other users' recommendations, is becoming an important player in the web's link economy and one that web publishers shouldn't overlook.

Author

Teemu Henriksson's picture

Teemu Henriksson

Date

2011-08-24 14:06

Data analytics are already a seemingly indispensable tool for the news industry. Evidently, knowing how many people are visiting your site and which articles are the most popular is extremely useful, hence the success of companies like Google Analytics, Omniture, Chartbeat and their newsroom-specific product Newsbeat.

Undoubtedly, these tools are incredibly useful; but what if there were something better, a service that could calculate how to make readers stay on the site for longer and view more content?

In fact, these services already exist. During recent months a number of companies, such as YieldBot, JumpTime and OutBrain, have sprung up offering news sites the possibility to optimise content recommendation - i.e. related links - and therefore encourage more users to stay on the site for longer. The Nieman Journalism Lab provides a detailed summary of the how these services operate and the differences between them.

So what does this new generation of analytics give you that other services don't?

Crucially, these analytics give you a real time assessment of what's happening on the site and this allows the programs to calculate how many views a story will attract when placed in a certain position on the site.

Author

Katherine Travers

Date

2011-08-22 13:08

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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