These days, PR is everything.
Companies, governments, and organizations use press releases to communicate with the media. By releasing their own official version of events, a press release helps companies maintain an image for the general public and, to some extent, control the story.
Traditional distribution networks charge companies for distributing press releases. On PRWeb.com, a "premium" distribution costs up to $360 per news release. Other companies pay wire services to spread their message.
A new company, noodls, is bucking that trend. It is the first online aggregator of press releases in "real time", and has nearly 9 million archived press releases. It does not wait for PR submissions (although PR reps can submit them), but runs a vertical search engine to gather archives in multiple languages.
The website is geared for both PR professionals and journalists. Journalists can use the site to search for sources or follow specific organizations. Organizations cannot contact journalists until the journalists themselves have specified that they would like to open a direct communication channel, preventing annoying spam.