In a move to highlight their respective business-friendly credentials, both the biggest social networking site Facebook and the virtual social pinboard Pinterest have unveiled separate platforms designed for marketers and corporations in a move that has clear ramifications for the newspaper industry.

In their latest move to declutter the standard 'News Feed', Facebook will today role out a new ‘Pages Feed’, an unfiltered section devoted solely to promotional posts and updates from businesses. Introduced to minimize any unwanted juxtaposition between business concerns and genuinely social interaction, the concept exemplifies the balancing act Facebook must constantly perform between everyday users and those who use the site for commercial or promotional purposes. The feature, which users can click to from a button on the left side of their profile page, was reportedly developed in response to criticism from some businesses that their activities on the site were failing to reach a sufficiently wide audience.