WAN-IFRA

A publication of the World Editors Forum

Date

Sat - 20.12.2014


Pinterest

In a move to highlight their respective business-friendly credentials, both the biggest social networking site Facebook and the virtual social pinboard Pinterest have unveiled separate platforms designed for marketers and corporations in a move that has clear ramifications for the newspaper industry.

In their latest move to declutter the standard 'News Feed', Facebook will today role out a new ‘Pages Feed’, an unfiltered section devoted solely to promotional posts and updates from businesses. Introduced to minimize any unwanted juxtaposition between business concerns and genuinely social interaction, the concept exemplifies the balancing act Facebook must constantly perform between everyday users and those who use the site for commercial or promotional purposes. The feature, which users can click to from a button on the left side of their profile page, was reportedly developed in response to criticism from some businesses that their activities on the site were failing to reach a sufficiently wide audience.

Author

Frederick Alliott's picture

Frederick Alliott

Date

2012-11-15 19:05

On Tuesday night Anthony De Rosa (@AntDeRosa), a social media editor and columnist for Reuters - once crowned "the undisputed King of Tumblr" by The New York Times - shared a Google Doc entitled Public Cheat Sheet: Social Media for News on Facebook. The post quickly garnered 51 likes, 12 shares and 6 comments.

The doc, which is broken down under the headers Twitter, Facebook, Tumblr, Pinterest and Quora, is open to revision by users, and De Rosa's Twitter feed shows that he is taking his own advice by answering questions and thanking people who have contributed suggestions.

Here is an assortment of key suggestions, pirated in good faith from De Rosa's generously offered cheat sheet.

Three Tumblr tips:

Author

Emma Knight's picture

Emma Knight

Date

2012-06-13 13:20

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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