WAN-IFRA

A publication of the World Editors Forum

Date

Sat - 16.12.2017


Ouest-France

Text: 

François-Xavier Lefranc, director of the regional and local newspaper Ouest-France spoke at WAN-IFRA's Summer University in Paris about the paper's new strategy in developing and multiplying local coverage in order to increase circulation.

As the name implies, Ouest-France, with 47 local editions, covers three regions in the west of France: Normandie, Bretagne and Pays de la Loire, which represent a mosaic of territories with 12 departments and 4800 towns.

According to French circulation bureau OJD's figures, it is the best selling French newspaper and, after Le Parisien, its website is second in the ranking of French regional newspapers' websites with 8.7 millions unique users.
In recent years, the paper's strategy has been to multiply the number of edition for a same geographical area, creating new local pages. Since Ouest France started to introduce new editions 3 years ago, circulation has gone up, Lefranc said.

Link: 
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WEF ID: 
23741
WEF URL: 
newspaper/2011/06/ouest-france_multiply_local_editions_wit_1.php

Author

Federica Cherubini

Date

2011-06-27 17:01

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