Starting at the end of this year, the Times will roll out new subscription plans at different price points. Two cheaper subscription models will be offered: One with topic-based packages, ranging from food to politics, and another that compiles the newspaper’s most important coverage.
The latter package was earlier referred to as “NYT Junior,” Jeff Bercovici of Forbes pointed out, aimed to target what Eliza Kern nicknamed “Generation Mooch.” CEO Mark Thompson said research has shown the market for this type of subscription is “hundreds of thousands,” Capital New York reported.











