A publication of the World Editors Forum


Fri - 24.11.2017


Image - Display: 

More than a third of all traffic to The New York Times generates from a mobile device, said Alexandra Hardiman, The Times' Director of Mobile Products at the 5th Tablet and App Summit. And when the paper live-streamed the recent presidential debates, 40% of streamers watched on a mobile device.

Mobile has hence become a key part of the paper’s business, and The Times is putting a great deal of attention into cross-platform usage and mobile-first design, Hardiman said. The fact that tablet use is high in evenings is a very exciting prospect for a news organisation without a broadcast operation, she added, as it is a time of day that papers usually struggle to reach readers.

Tablet and smartphone access is also a key element of The Times’ digital subscription model that has “re-balanced our business,” Hardiman said. The New York Times had 566k paid digital subscribers in Q3, an increase of 11% from the preceding quarter. Perhaps more surprisingly, Hardiman specified that the paper’s print home delivery circulation also increased.


Emma Goodman


2012-11-06 12:25

Syndicate content

Editors Weblog

The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

© 2015 WAN-IFRA - World Association of Newspapers and News Publishers

Footer Navigation