WAN-IFRA

A publication of the World Editors Forum

Date

Tue - 21.10.2014


Multimedia

Three newspapers in northern France will combine their editorial teams next month, but the goal isn’t just to reduce costs and create efficiencies. It will also allow the creation of new jobs to reflect new digital realities.

When Voix de Nord, Direct Lille, and Nord Éclair bring their reporting and editing teams together, there will be no reduction in staff. There will, however, be a reorganisation to focus on multimedia, video, interactivity, audience engagement and local and hyperlocal news.

“We decided to learn from other experiences to try to identify major trends and to find good ideas. We went to numerous conferences and saw more than 200 presentations,” said Pierre Mauchamp, Deputy Editor-in-Chief of La Voix du Nord, who cited dozens of media companies that provided inspiration for the reorganisation – the New York Times, Ringier, Le Parisien, The Telegraph, BBC, Washington Post, Zero Hora, and Le Soir among them.

“Big institutions, small institutions, media around the world, pure players, all contributed without knowing it,” he said. “We picked small ideas, and tried to identify the big trends, and choose among the big trends – they’re not always compatible.”

The new jobs in the newsroom include multimedia sub-editors, community managers, data journalists and visual sub-editors. All journalists will work in multimedia.

Author

Larry Kilman's picture

Larry Kilman

Date

2012-05-11 11:22

To do that, it has made many changes during the past several years and has been investing in new-media and related areas, such as creating video teams and interactive teams, increasing production skills, and starting a live news desk.

When we recruit these days, Ms MacLeod says, we are looking for a new kind of journalist with new skills rather than only the traditional ones of good reporting and writing.

She says these new skills include:

  • Data skills and the ability to mine and interpret data
  • Interactive graphic skills and the ability to work in Flash or HTML5, and translate data into graphical elements
  • Video journalism and the ability to work both on and behind the camera and produce high-quality video worth watching
  • Web production skills and the ability to understand and maximize excellent presentation of content online and on tablet devices
  • SEO and digital headline writing and display text skills
  • Multi-media commissioning and story planning
  • Innovative and entrepreneurial: Thinking of new ways to engage readers and draw them into specialised content and to new commercial possibilities.

The conference, which drew editors from around the world to Hamburg, continues Thursday and Friday. The conference programme can be found at http://www.wan-ifra.org/events/11th-international-newsroom-summit.

Author

Brian Veseling's picture

Brian Veseling

Date

2012-05-10 12:38

Would you rather watch a music video or play a game? The new, online, interactive video from We The Kings, says you shouldn't have to choose.

The video, released yesterday, lets you listen to the We The Kings' new single "Say you like me" while battling a gang of evil cartoon characters who have kidnapped the band's love interest. The video takes players through different styles of game, influenced by Guitar Hero, Mariokart, wii Tennis and Streetfighter, to name a few. The jokey blend of live action and references to old school arcade games is a lot like Edgar Wright's 2010 movie Scott Pilgrim vs. the World, the difference being that here, the viewer actually gets to play the game (also, on a sadder note, there is no Michael Cera).

Author

Hannah Vinter's picture

Hannah Vinter

Date

2011-11-23 18:04

The Wall Street Journal has launched 'WSJ Live', an app that will greatly expand The Wall Street Journal Digital Network.

The WSJDN previously streamed around 4 hours of daily live programming on the WSJ website; but with the advent of this app the network is taking a leap forward, as its content can now be accessed onthe iPad, on the cross platform home theatre PC system Boxee and also via a range of internet TVs from manufacturers such as Sony, Samsung and Panasonic. Additional distribution channels will be added in the coming weeks, including Google TV, Hulu and the Hulu Plus subscription service, Roku, a press release said.

"This is the latest evolution of our 'Journal Everywhere' strategy, an initiative that is particularly original because of the innovative advertising opportunities we're opening up across so many new distribution platforms," said Alisa Bowen, general manager of The Wall Street Journal Digital Network, in a press release detailing the motives behind the video app launch.

The advertising opportunities specified in the release are pre-roll and mid-roll ads of 15 or 30 seconds. As well as increased advertising opportunities, the purpose of the launch is clearly to increase exposure of WSJ journalism.

Author

Katherine Travers

Date

2011-09-14 13:32

Renowned newspaper designer Mario Garcia was quick to get his hands on an iPad when the Apple tablet first hit the market. It didn't take long for him to realize that tablets can be a "game changer" for the industry.

Garcia has earned his reputation as one of the leading newspaper designers in the world with numerous prestigious redesign projects, including The Wall Street Journal, The Miami Herald and Die Zeit. Naturally, his philosophy that the audience comes first has left its imprint on all the digital projects he's taken up.

Garcia will speak at the 18th World Editors Forum in Vienna (12-15 October) at a session dedicated to successful tablet applications. In this e-mail interview he shares his thoughts on the latest developments in tablet publishing.

WAN-IFRA: You have written a lot about the unique experience that must be found on tablets... How do you feel newspapers' efforts stack up thus far?

Author

Hannah Vinter's picture

Hannah Vinter

Date

2011-08-16 17:51

The morning panel of WAN-IFRA's conference in Paris on managing sport news, "Make sports news the mainspring of your growth," started with reflections on trends and future perspectives: multimedia and social media tools emerged as the main points.

As Matt Kelly, Publisher of Mirror Group Digital (UK) and chairman of the conference, underlined, social media shows how important is building a relationship with readers. Cristiano Ronaldo's Facebook page has around 20 million fans, he said, and this is an extraordinary example about how social media are an incredible tool that make it possible to have a real interaction with fans, who are, after all, the readers.

It is important for sport news organizations to bare in mind that rather than trying to get the audience to them, is essential to go where the audience already is, and to build a relationship with them there.

"Know your audience" said Kelly, citing the example of Mirror Football page, which is experimenting with an "audience targeting" strategy. When a reader accesses the website he/she is asked to answer some questions which help to define what kind of football fan he/she is. The questionnaire thus provides valuable information about the reader, who will get contextualized news as well as targeted advertising.

Author

Federica Cherubini's picture

Federica Cherubini

Date

2011-02-03 15:08

"Quora, the innovative site begun by former Facebook staffers, sees its popularity to explode - and it looks set to get bigger", the Guardian noted.

Quora is a simple question-and-answer site, which uses Twitter-style following to track the best answers to any questions. Information is organised more like Wikipedia than Google, with answer prioritised by how useful they are. You have to sign in and like Twitter you can choose to "follow" any question.
It is an ever-growing database of knowledge.

"Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. The most important thing is to have each question page become the best possible resource for someone who wants to know about the question," the site says.

Quora was founded in 2009 by Charlie Cheveer and Adam D'Angelo, former Facebook staffers, and now has a large number of registered users even if the exactly number is still one of the questions you can find in the website.

What distinguishes it from other Q&A sites, such as Yahoo Answers (which is still, in the comScore firm measurement, the market-leading Q&A site) is that people use their real name. Everything is written tied back to a person.

Author

Federica Cherubini's picture

Federica Cherubini

Date

2011-01-06 17:59

The board of the 94-year-old Pulitzer Prize has announced several changes to the 2011 journalism contest rules. According to the official press release, "The rules for 12 of the 14 categories now state explicitly that entries may use any available journalistic tool, including text reporting, videos, databases, multimedia or interactive presentations or any combination of those formats." The two categories whose rules did not change were the Breaking News and Feature photography contests, which still require still images.

The contest's expansion of its journalistic formats is a clear indication that the Board recognizes the adapting nature of journalism from a solely ink-on-paper profession to a multimedia field.

Author

Paul Hoffman

Date

2010-12-10 13:28

Online tools and information available through social media are making the jobs of investigative journalists easier and more efficient, Mashable reports. According to the article, journalists are using "web socialization" to their advantage, not only by getting tips but also by using their online community relationships to get reader feedback, search documents and undercover potential wrongs.

Mashable lays out eight ways in which social media is "revolutionizing the traditional story format." Firstly, it's allowing journalists to "distribute" reporting tasks, trusting readers and community citizens to find and read-over documents involved in an investigation, then sharing newly-found information by way of commentary on the site.

NYU journalism professor Jay Rosen says, "This method works well because readers often know more than journalists about a given subject." He says, "With the help of readers and online tools, knowledge can start flowing in at a relatively low cost and with relatively few headaches. " Facebook is now the top-visited website in the United States with over 500 million users, so it offers a vast pool of people.

Author

Grace Donoso

Date

2010-11-25 16:40

In the age of iPads, smartphones, social media and blogging, it's not just news publishers that need to change up, or even better, digitalize their tactics. Journalists too, need to familiarize themselves with all digital technology has to offer.

According to Forbes, "Journalism is no longer just about writing and reporting," and in order to keep up with the ever-expanding digital sector, journalists now need to be able to "do it all." But what exactly does doing it all entail?

Forbes chief product officer Lewis Dvorkin says that the "new breed of digital journalists" must be a reporter, writer, blogger, producer, editor, and photographer in addition to being a social media whiz. It's a mouthful, but as overwhelming as it may seem, he's probably right.

"Data-driven journalism is the future," World Wide Web creator Sir Tim Berners-Lee said. "It's going to be about poring over data and equipping yourself with the tools to analyze it and picking out what's interesting." But he goes into deeper explanation saying that in order for "the responsibility to be with the press," journalists need to keep the government accountable by being "data savvy."

Author

Grace Donoso

Date

2010-11-19 18:35

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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