Almost two-thirds of visits to Tamedia’s largest online news site 20min.ch originate from a mobile device, said Gabriele Ottino, the Swiss company’s project manager for business development. The paper has lost traffic on its desktop site, and Ottino believes that “we are in the midst of a total shift.”
In the UK, 45 percent of traffic to the Guardian’s site now comes from mobile, up from a quarter at the beginning of 2012, said Anthony Sullivan, group product manager at the Guardian. At certain times of day, such as early mornings, traffic from mobile has already passed the 50 percent mark, and he thinks that within the next 12 months this will be the case overall. The fastest growth is on tablets, he said. Alex Kozloff, head of mobile at the UK Internet Advertising Bureau, noted that 32 percent of all page views in the UK now come from mobile devices.