Women's Wear Daily examines the "cult of the brand": how magazine editors are becoming more and more focused on expanding their brands into other business markets while trying to maintain editorial excellence.

NYU recently released a list of "The 100 Outstanding Journalists in the United States in the last 100 Years," according to Poynter. See if your favorites made the cut here.

AllThingsD reported that Yahoo plans to lay off thousands of employees next week, most likely within the product, marketing, and research sectors of the company.

Bloomberg and Reuters are positioned to dominate in the news industry due to their gains in subscriber revenue and increased staff numbers, AdWeek suggests.

Former editor and publisher of the Rocky Mountain News John Temple was named the new managing editor of The Washington Post, Politico reported. Temple will also serve as senior digital editor.

According to Adweek, Google announced a "microsurvey" option for publishers to use to earn advertising revenue instead of blocking online content with a paywall.

The Center for Investigative Reporting and The Bay Citizen of the San Francisco Bay area announced their merger on Tuesday, Poynter reported.

Journalism.co.uk explains how journalists can use the Timeline program for digital storytelling. Read all of the tips here.

Michael Wolff at the Guardian delves into the difficulties news organisations are having in generating mobile ad revenue.

Index on Censorship is marking its 40th anniversary of with a special issue, including an article on freedom of speech by Aung San Suu Kyi, reports Roy Greenslade for The Guardian. Greenslade notes that Index is also making its complete archive available online for free for the next 40 days.

Knight Blog has published an entry about Mercer University’s Center for Collaborative Journalism. As part of Mercer’s program, students will learn reporting skills from experienced journalists, and journalists will learn digital expertise from the students. 

Journalism.co.uk writes that since The Guardian opened up an office in New York seven months ago, the paper’s digital readership in the US has grown from 15 million to just under 20 million users. 

An in-depth article in Foreign Policy magazine considers the pressures on the Pakistani media, both from repressive government policies and from a lack of internal self-regulation.

Tanya Cordrey, digital development director for Guardian News and Media, announced that traffic from The Guardian’s Facebook app surpassed traffic from Google searches on multiple occasions this past February, predicting that social will eventually drive traffic more than search overall, journalism.co.uk reported.

In the spring issue of Nieman Reports, past newspaper editors of The Los Angeles Times, The Philadelphia Inquirer and others responded to this question: “What would you change if you were back in charge?” Read some of their insights here

Editor & Publisher discusses six easy strategies that newspapers can use to establish more of a digital presence, including engaging with readers through social networking