Its potent mixture of news, celebrity and scurrility propelled it to the title of world’s most popular newspaper website, and figures released yesterday suggest the inexorable rise of Mail Online is far from over. Data compiled by owners Daily Mail & General Trust this morning reveal that digital revenue at Associated Newspapers, which also publishes the Metro and Mail titles, was up 72 percent to £31m. Mail Online revenue for the year to September 30 grew 74 percent to £28 million, after traffic to the site exceeded 100 million unique monthly browsers.