Apple's iPad has become a beacon of hope in the newspaper industry's quest to monetize content, although skeptics like Rolling Stone co-founder Jann Wenner caution that it may take "decades" before the move becomes profitable. Nevertheless, a few papers in Europe and the US have recently issued iPad applications, hoping to use the digital medium as an opportunity for innovation.
The San Francisco Chronicle introduced its new iPad app this morning. The paper's print edition has been in decline since 2001, but its online readership has grown since the launch of SFGate, making it a major online U.S. paper. The release of the iPad application is another means to reach the paper's consumers who live outside of the Bay Area, the SF Chronicle explained on its site. The app will differentiate itself from SFgate by releasing pictures and videos exclusive to the tablet, as well as interactive links to share content on Twitter and Facebook.