Updated 2 April to include interview with Burt Herman.
Storify recently answered the ongoing question of how the site would monetize its social media curation and story platform: Storify VIP, a subscription service that allows publishers to unlock advanced features.
"Many major media organizations, brands and non-profit groups users have come to Storify organically for its basic functionality," Co-founder Burt Herman said. "But it's been clear for a while that our professional users had these needs and we've been thinking about how to serve them, which is why we're launching this service now."
Created in 2011, Storify says its new service will allow clients — media, publishers “or anyone seeking to deeply integrate social curation and storytelling into their site” — to customize embedding of Storify features and easily update creations in real-time. Clients will also get “priority” technical support, the ability to share stories internally within their companies and integrate custom content into Storify pieces.