A publication of the World Editors Forum


Sun - 01.02.2015

integrated newsrooms

How to restructure newsroom operations and create sustainable business models for the digital age are priorities for newsrooms around the world. In advance of a webinar on Wednesday, 16 January, media analyst Ken Doctor offered some advice to newsrooms facing multiple challenges on what to areas to invest in and focus on, and how to make readers pay for your content.

WAN-IFRA: There used to a rough formula/rule-of-thumb (at least for many US newsrooms), that you had one journalist for every 1,000 copies of circulation. Do you think there’s a new formula? Or are things changing too fast to be able to calculate an equivalent today?

Doctor: Just as the old business model has broken down, so has the newsroom math that used to accompany it. Smarter companies actually have increased the percentage of their overall spending in the two areas that matter most for the future: news content-creating capacity and advertising sales. The last five years have seen unparalleled cost-cutting, beginning with the great frightsizing of 2008-2009. So we’ve seen cuts across the boards and while we’ve seen some appropriate Big Iron - presses, pre-production and trucking -  cuts, newsrooms have lost much capacity.


Emma Goodman's picture

Emma Goodman


2013-01-15 09:56

In a post titled "A quick note on innovation in media" on his blog, Adam Westbrook offers this advice: "The first thing to realise is that the secret is not to come up with a new idea. There is rarely such a thing. Instead, the secret is to look at a space with people, or businesses already established, and see what they’re doing wrong. Then invent something that improves on what they do."

Mario García takes a look at USA Today's new website, which he notes "combines clever design with new ideas for advertising and marketing."

In India, "HT Media's business daily, Mint has completely revamped its website (www.livemint.com) and launched an integrated newsroom that caters to print and digital platforms," reports Biprorshee Das on the afaqs! website.


Brian Veseling's picture

Brian Veseling


2012-09-17 18:11

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.

© 2013 WAN-IFRA - World Association of Newspapers and News Publishers

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