WAN-IFRA

A publication of the World Editors Forum

Date

Sun - 21.01.2018


guidelines

Text: 

In response to last week's article, 'AP hires Speed Communications to reaffirm value of traditional newswires,' the Associated Press has clarified its relationship with social media. While the newswire has hired a PR firm to reinforce the brand's value, social media is already well embedded into AP's approach to newsgathering and publishing.

In fact, the AP updated its social media guidelines last week. The guidelines encourage participation on social networking sites and walk journalists through appropriate usage. Most of the advice dispensed is common sense, meant to avoid actions that would jeopardize the AP's neutrality.

"We don't just view social media as a publishing platform or distribution platform, but also as a newsgathering platform," explained Lou Ferrara, the AP's managing editor for sports, entertainment, and interactive media.

"If you look at the AP's 160-some odd year history, we've always smartly adapted to new formats and methods of communication, whether it be radio, TV, digital photography, mobile phones, we have always been in that game. We've used social media through that same prism."

Link: 
Controls
WEF ID: 
23839
WEF URL: 
newsrooms_and_journalism/2011/07/the_ap_sets_the_record_straight_on_socia.php

Author

Florence Pichon

Date

2011-07-19 15:59

Text: 

Major news organisations have begun to embrace social media as part of their operations, acknowledging its potential as both a newsgathering tool and news outlet. But more and more news organisations are also setting boundaries for the use of social media, hoping in this way to prevent any missteps that could undermine their staffers' - or worse, the organisation's - reputation.

As a revered media giant, the BBC's social media efforts are under particular scrutiny. The British broadcaster released yesterday its updated social media guidelines.

In sum, the guidelines are in line with BBC's earlier social media policies and, according to the guidelines, can be summarised as 'don't do anything stupid'. "Most of the points do seem like common sense, but by formalizing these, BBC is minimizing the chances of a major social media faux-pas taking place", said TNW UK.

According to the BBC's The Editors blog, the guidelines consist more of "suggestions, reminders, best practice and housekeeping" than restrictive rules. The blog notes the crucial role social media "plays in breaking down barriers to engagement, opening up newsgathering networks, and as an outlet for journalism".

Link: 
Controls
WEF ID: 
23826
WEF URL: 
web_20/2011/07/bbc_releases_updated_guidelines_for_jour.php

Author

Teemu Henriksson

Date

2011-07-15 17:41

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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