A media company called GOOD has been accused of bad taste. The morning after throwing a party to launch its magazine's latest issue last Thursday, the Los Angeles-based brand aimed at “people who give a damn” reportedly bid good-bye to all but three of the magazine’s staff members. On Monday, it posted a video on its blog in which several of the freshly fired journalists thank the magazine’s 200,000 Facebook fans for their loyalty.

“Tacky,” parenthesized the Atlantic Wire’s Alexander Abad-Santos on the subject. Poynter’s Andrew Beaujon called it “one of the stranger postscripts to a mass layoff ever,” and sought to get to the bottom of the surprise decision’s strategic implications.

“Since GOOD magazine laid off most of its editorial staff on Friday, I’ve called and emailed its owners multiple times requesting comment on what exactly their strategy is for the company; I received no response until late Monday,” wrote Beaujon early Tuesday morning.