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Have front covers lost their edge? As more and more news migrates online, it would be easy to think they might have.

When it comes to online news, not only is there no fixed “front cover” on most newspaper websites - which are updated throughout the day. The news that goes on a newspaper’s homepage is also not necessarily what pulls in the audience.

“Seventy-five percent of uniques are coming from external sources, only 25 percent are coming to the homepage,” said Google’s head of news products Richard Gingras, in a recent discussion about online journalism at the Paley Center’s international council of media executives, quoted by paidContent


Hannah Vinter's picture

Hannah Vinter


2012-05-14 16:35

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