It has been years since the news industry started to wonder about the future of journalism in the digital age and how to make the transition from a printed world to a digital one.
"How to be profitable online? To charge or not to charge? Integrated or separated newsrooms?"
All these kind of questions have dominated the news media's thoughts.
Well, there is a weekly magazine in France that didn't asked itself all these questions and simply remained the same as it has been for about the last 90 years.
It's the weekly investigative-satirical magazine Le Canard Enchaîné and things there seem to go be going pretty well.
Printed in only two colours, the eight-page broadsheet "carries no photographs or advertising, its articles are unsigned and the newspaper shuns the web - yet somehow it manages to outsell rivals such as Le Monde. Just how does it do it?", wondered the Irish Times.
The article noted that while France's newspapers are facing misfortune, as the western print media industry generally is, Le Canard is thriving, enjoying an abundance of three things every newspaper craves: readers, influence and profit.