Essentially, it's a kind of Foursquare++, where local meets the Internet universe of location-based services (LBS) application with digital check-ins, badges and leaderboards for loyal users via handhelds. What distinguishes The Cincinnati Enquirer's application from Foursquare, Gowalla and Yelp, however, is the bacon, according to Poynter.
"Bacon" is a tab within The Cincinnati Enquirer's new LBS application, Porkappolis, in reference to the city's hog packing history, which provides relevant geo-targeted information to the user. The newspaper believes that this is information most effectively gathered and served by a trusted local news authority like The Enquirer.
"I can pull up 'bacon' and click a button and see where all the [closest] happy hours are," said Brian Butts of Cincinnati.com to Poynter. The tab will also include location-aware restaurant listings, news and a calendar of events from the newspaper's website. "It reeks of Cincinnati," he said, "but in a good way."