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A publication of the World Editors Forum

Date

Thu - 23.11.2017


Fortune

Text: 

As the battle between native and web apps rages on, newspapers and magazines wanting to expand to digital publishing have to make some tough decisions. Fortune seems to have faith in web apps, as the magazine launches today, May 5th, its web app Fortune500+, AdAge reported. At first, the app will run on computers only but will soon work on tablet browsers as well.

The appeal of web apps is easy to understand: unlike native apps, built for a single platform, web apps work cross-platform as they run inside the web browser. Opting for a web app, thus, makes it possible to reach the maximum number of readers with only one version of the app.

AdAge's article notes that the list of web apps is growing, albeit slowly. Although many magazines have chosen to publish exclusively for the iPad, few have so far developed web apps. "I think you'll see that more and more apps will go this way," said Daniel Roth, managing editor at Fortune.com. Despite the slow pace, HTML5 powered web publishing seems to be gathering momentum, the people behind OnSwipe, for example, being very strongly in favour of web apps.

Link: 
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WEF ID: 
23546
WEF URL: 
web_20/2011/05/fortune_launches_a_web_app.php

Author

Teemu Henriksson

Date

2011-05-05 15:58

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The World Editors Forum is the organization within the World Association of Newspapers devoted to newspaper editors worldwide. The Editors Weblog (www.editorsweblog.org), launched in January 2004, is a WEF initiative designed to facilitate the diffusion of information relevant to newspapers and their editors.


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