Success for a news organisation in today's highly-competitive, highly-digital news landscape is increasingly dependent not only on having top quality content but also in presenting this to audiences in the most effective way - in the most compelling format, via the right device, at the right time. Raju Narisetti, head of The Wall Street Journal Digital Network, and former managing editor of The Washington Post, is well aware of this. (The network includes WSJ.com, MarketWatch.com, the language editions of WSJ.com, WSJLive Video platforms, and WSJ and MarketWatch Radio Networks.)
Ahead of a webinar on Wednesday, 16 January, which will feature a range of participants discussing the newsroom of the future, we asked Narisetti a few questions about the role of metrics and other top concerns for editors and newsroom managers today.
WAN-IFRA: How significant a role do metrics/analytics play in your day-to-day job?